HSourceLogo Design Contest

Logo Design Contest
Contests / HSource

HSource has selected their winning logo design.

For $375 they received 87 designs from 18 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Every Hospital. One profile.
What We Do
We are an online and mobile service that helps healthcare job seekers apply to and manage their interactions with every hospital in the U.S. through one profile.
Industry
Internet
Color Preferences
Here's our current site: http://jobs.healthcaresource.com. We'd like to build on and expand on what is today a very simple, even monochromatic color scheme. Although we would entertain a complete revamp if presented with a terrific argument as to why, our preference would be to build on what we have started with.
Our Ideas & Additional Information
We want to be clear -- our logo treatment should be very consumer-oriented! That said, here's our B-2-B parent company's site: http://www.healthcaresource.com.

The treatment doesn't have (and probably shouldn't) directly reference the B2B site's look and feel, but it shouldn't clash with it either. They should exist comfortably side by side.
Themes
Feminine
Simple

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Discussion

 
Client
Great start! Lots of good professional designs here.

My main point of redirection is to point to the top 3 things we want to communicate from the creative brief: personal, familiar, simple, easy. Several of the logos above are very professional looking but also look very institutional.

HSource isn't a large, faceless organization housed in an imposing brick building. It's an acquaintance letting you know that her brother-in-law is looking for a nurse just like you. It's a friend making a connection to someone from her church who might be able to get you a job. It's a co-worker at your kitchen table helping you polish up your resume.

Also, I'd urge you to stay away from some overused medical symbols: the stethoscope, the snakes twirled around the winged scepter, even the cross. One common medical symbol that I think might work as a reference for you is the "H" hospital road sign in the U.S. -- type "hospital road sign" as a keyword search into Google Image search and you'll see lots of examples.

Also, just a reminder on color schemes, we'd like to expand on the existing color scheme at jobs.healthcaresource.com. Read the "Colors" section of the creative brief for more details.
12 years ago
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