Happiness is GoldenLogo Design Contest

Logo Design Contest
Contests / Happiness is Golden

Happiness is Golden has selected their winning logo design.

For $875 they received 359 designs from 33 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
NA
What We Do
We are a lifestyle brand targeting golden retriever lovers. We exist as an homage to the happiness that Golden Retrievers bring the world! A celebration of their cuteness, friendliness and unconditional love!
Industry
Retail
Color Preferences
Open to any color palette. Logo will need to work in black in white (or a two color version).
Our Ideas & Additional Information
I want the logo to very clearly read that this is a brand about golden retrievers. It does not have to hit you over the head to communicate that - it can be subtle - but it needs to be unmistakeable that the reference to Golden is golden retrievers. I want the brand to be fun, full of energy, a little whimsy - but a brand that you would laugh with, not laugh at. The logo will usually be paired with other graphic materials that will help reinforce the relationship, but not always.

Entries

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Discussion

 
Client
I'm on eastern time in the US and am working outside on a farm all day. I'll try to check in throughout the day and give feedback and rankings, but most likely will be online in the evening to give more thought and comprehensive feedback to folks participating in the tournament. To all of you participating, thank you!
2 years ago
 
Client
This logo will not only be used in our marketing presence, but is also being evaluated on how well it will work on a variety of merchandise items - clothing, stickers, mugs, etc. On that merchandise, the logo will often be secondary to another message/imagery, so it needs to read quickly and can not be too complex.

Just thought it might be helpful to share this perspective as it is one of the ways by which we are judging the suitability of entries. I'll be back on in the morning eastern time in the US. All, have a great day/night as the case may be.
2 years ago
 
Client
I'm caught up on feedback for the moment. I'll be back online tonight (8/25) about 10pm eastern to give additional feedback/ranking updates. Thank you to everyone participating so far.
2 years ago
 
Client
Hello. While it just recently launched, we do have an instagram account - @happinessisgolden_tm and those images can also be used for reference as we are the copyright owners for those as well. Lots of great entries. Really appreciate everyone participating!
2 years ago
 
Client
Hey Everyone - Didn't think through my schedule when I set the contest up. And I'm going to be traveling this weekend, and was worried that I would not be able to address all of the entries and ranking in a timely manner. So I asked Logo Tournament to extend the blind phase of the contest which they were willing to do. It is not a reflection of the quality of the ideas received so far. We are off to a great start, and if my schedule would have allowed, I'm confident we would have been able to move to the finalist phase tomorrow night. Just wanted to let everyone know what was happening. Thank you and have a great weekend.
2 years ago
 
Client
I'm at a conference right now, and I got all of the rankings and designs evaluated, so have moved us into the finalist phase a bit early. I'll send notes to each of the finalists with thoughts not the specific lead designs later this evening (eastern US time). Thank you to all who have participated. It's an amazing body of work, and it was incredibly hard to sort through and rank all of the great ideas.
2 years ago
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