Happiness is Golden Logo Design Contest

Featured

Happiness is Golden has selected their winning logo design.

For $875 they received 359 designs from 33 different designers from around the world.
Contest
Logo Design Brief
goldendog
United States

Slogan

NA

What We Do

We are a lifestyle brand targeting golden retriever lovers. We exist as an homage to the happiness that Golden Retrievers bring the world! A celebration of their cuteness, friendliness and unconditional love!

Industry

Retail

Color Preferences

Open to any color palette. Logo will need to work in black in white (or a two color version).

Our Ideas and Additional Information:

I want the logo to very clearly read that this is a brand about golden retrievers. It does not have to hit you over the head to communicate that - it can be subtle - but it needs to be unmistakeable that the reference to Golden is golden retrievers. I want the brand to be fun, full of energy, a little whimsy - but a brand that you would laugh with, not laugh at. The logo will usually be paired with other graphic materials that will help reinforce the relationship, but not always.

Themes

Colorful
Simple
Raw
Adventure

Style Inspiration

Entries
Order by Ranking Entry Number

Contest Entries

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Prefers others.  
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Discussion

Discussion

goldendog
United States
I'm on eastern time in the US and am working outside on a farm all day. I'll try to check in throughout the day and give feedback and rankings, but most likely will be online in the evening to give more thought and comprehensive feedback to folks participating in the tournament. To all of you participating, thank you!
1 month ago
goldendog
United States
This logo will not only be used in our marketing presence, but is also being evaluated on how well it will work on a variety of merchandise items - clothing, stickers, mugs, etc. On that merchandise, the logo will often be secondary to another message/imagery, so it needs to read quickly and can not be too complex.

Just thought it might be helpful to share this perspective as it is one of the ways by which we are judging the suitability of entries. I'll be back on in the morning eastern time in the US. All, have a great day/night as the case may be.
1 month ago
goldendog
United States
I'm caught up on feedback for the moment. I'll be back online tonight (8/25) about 10pm eastern to give additional feedback/ranking updates. Thank you to everyone participating so far.
1 month ago
goldendog
United States
Hello. While it just recently launched, we do have an instagram account - @happinessisgolden_tm and those images can also be used for reference as we are the copyright owners for those as well. Lots of great entries. Really appreciate everyone participating!
1 month ago
goldendog
United States
Hey Everyone - Didn't think through my schedule when I set the contest up. And I'm going to be traveling this weekend, and was worried that I would not be able to address all of the entries and ranking in a timely manner. So I asked Logo Tournament to extend the blind phase of the contest which they were willing to do. It is not a reflection of the quality of the ideas received so far. We are off to a great start, and if my schedule would have allowed, I'm confident we would have been able to move to the finalist phase tomorrow night. Just wanted to let everyone know what was happening. Thank you and have a great weekend.
1 month ago
goldendog
United States
I'm at a conference right now, and I got all of the rankings and designs evaluated, so have moved us into the finalist phase a bit early. I'll send notes to each of the finalists with thoughts not the specific lead designs later this evening (eastern US time). Thank you to all who have participated. It's an amazing body of work, and it was incredibly hard to sort through and rank all of the great ideas.
1 month ago