Indulgence That's Naturally Wild
What We Do
We are an organic gourmet peanut butter company that along with classic peanut butter, offer a fun twist on variety of different healthy and indulgent flavors.
Top Three Things to Communicate
#1 - Organic/Natural
#2 - Indulgent
#3 - Elite, above the rest
Our Target Audience:
Young adults both male and female ages 20-40, They have a strong focus on health and wellness, but like to indulge without feeling guilty. They live an active social life, are accomplished, which drives the need to feel strong. They are fun, loving and don't take themselves two serious.
Other possible options we might consider are green, and red mixed in with colors above.
Our Ideas and Additional Information:
i would like the name Bare to be done at way that suggests wild/natural.
A bear incorporated into the logo somehow.
****The brand name and the logo need to each be able to stand alone.
Should be fun and playful, but not to cartoonish.
An illuminated bear that suggested its "golden" or rising above as the best, would be a good example, but feel free to put your own spin on it.
We want to see your creativeness, making the word BARE look natural and wild. Ex maybe its adding claw marks through the A and E in the word bare to give the perception of being wild.
Stay away from bear illustrations that would remind you of a sports team or college mascot.