Genesis Flexible PackagingLogo Design Contest

Logo Design Contest
Contests / Genesis Flexible Packaging

Genesis Flexible Packaging has selected their winning logo design.

For $400 they received 232 designs from 24 different designers from around the world.

Logo Design Brief

Client
tdi
United States
What We Do
We supply flexible packaging films for the food industry that are superior quality yet lowest price in the market.
Industry
Manufacturing & Wholesale
Color Preferences
Top colors for us would be:
Blue
Purple
Green
orange

Most of our logo application will be web and print advertising, but in the real-world, this will be printed on cardboard shipping cases or carton labels, so simple is not a bad thing.
Our Ideas & Additional Information
our products have application in beef, pork and poultry items - (mostly beef). not sure if an animal outline, etc. makes sense to incorporate. Also, genesis for us denotes a new beginning - we are doing things differently, and our partner is named sunrise, so it's a dual meaning thing. Not overtly religious in the Genesis as the Bible book meaning, but the symbology is good - new, fresh, creating, etc.
Themes
Masculine
Necessity
Classic
Simple
Colorful
Refined

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Discussion

 
tdi
Client
I attached 3 initial files - none of which are my property, but for reference. I like the simplicity of the designs - they're easily recognizeable, even from a distance, yet not the same old Word Art version of a logo. I like abstract, i like something which can make a bold statement about us and our product. Our product is relatively boring - we sell packaging made from plastics - primarily films, etc. for the food industry, but also full-color packaging for toys, markers, etc. so, color is a must, and the focus should be on the logo (and Genesis name). Flexible Packaging is simply a descriptor that seperates us from other "Genesis" firms out there. Hopefully a start. The Multivac logo is especially interesting for me in that it captures perfectly their business - building the machines that make packages. (our film would be the top layer by the way..)

Just sharing as a starting point as in our prior contests i was told the more feedback we could give, the better it is.

Good luck and thank you for taking the time to review our contest. We really appreciate your efforts and creativity.

Mark
14 years ago
 
Logo Designer
Hi! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for designs ranked in the top 10. We like to earn points.

~~ NOTE: While in JUDGING mode, the designer ranked in 1st can still submit revisions.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
https://logotournament.com/forum/contest_holder_discussion
14 years ago
 
tdi
Client
Thank you everyone for participating.

Excellent work, and we were all very, very impressed and humbled with all of the submissions and creativity afforded us in this competition. Once again, Logo Tournament has proven the easiest and fastest way to get a world-class logo in a week.

We wish to thank each of you for your efforts and sincerely hope to work with you again in the coming months as we re-brand our main corporate logo.

With this contest, unfortunately one of our designers has made some pretty far-reaching claims regarding infringement on one of his design submissions. I've made my case as to why I think he's incorrect and unjustified in his position. I trust that each of you feel like we have honored your own individual submissions as your own concept and ideas. We collectively feel that the claims being made in this particular case are simply not valid. We trust that you, the designers will do the proper thing here and allow this contest to close with the selection we have made.

We thank you for your efforts and wish you all the best of luck.

14 years ago
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