We're looking for a logo that can be used in site navigation, so something wider than it is tall with consistent height all the way across seems to work best. We don't want the tagline included as part of the logo design, and prefer something stylised and iconographic rather than detailed and shaded. Two flat colours seem to work well, such as the black/red and black/blue designs. And we'd like to see more interpretation and creative ideas from other angles - a salt shaker doesn't have to be part of the logo, and nor do a pair of glasses :)
Having said that, we'd love to see a design that incorporates a salt shaker in use, as in this image (although obviously not as sketchy):
http://www.crossdaily.com/pictures/130/M/salt_shaker_130006661.jpg