I like this one much better than your previous design, but I'm not sure that the NaCl (which, it is true, is a geeky way of referring to salt) properly conveys the business: experienced website designers who specialise in creating websites for the restaurant industry.
Your character illustration is a lot better than the first logo you submitted. Our only concern is that it might be too detailed to work at small sizes, and that the variation in height might make it difficult to use in a navigation bar. But nice work!
I really like example: #23 - I think the font pops more than in example: #22. At small sizes, though, the salt granules are hard to see. Could you try making them black, and perhaps even experiment with the letter "s" of "salt" being half-formed, with the salt granules being poured out to form the rest?
We'd also love to see a few colour variations of example: #23.
Great stuff - I've only kept the design / colour variations that I like the most. I think the salt looks best in example: #33 and example: #35, but I prefer the colour of example: #23 (although perhaps the red of example: #33 would look better if it was lighter, as with other designs we like). Apart from that, I'm not sure which direction we could take this. Perhaps you could do a version of example: #35 with our colour preferences? Any other finessing of the concept you can think of?
I think I prefer the versions where the s isn't being filled up with salt, but thanks for trying that idea. And we're leaning towards red, but not totally convinced at the moment. I like what you're trying to do with the e's in example: #42, but I think that idea needs to evolve a bit. I don't think the different font in example: #40 works as well.
Could you do a version of example: #49 with black and red swapped? Like example: #38 but without the black border, which we didn't like. And anything you could do to make the salt granules white instead of black would help :)