Gallivanting OzLogo Design Contest

Logo Design Contest
Contests / Gallivanting Oz

Gallivanting Oz has selected their winning logo design.

For $350 they received 90 designs from 11 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
Freedom and Escorted Campervan Holidays
What We Do
We're all about campervan (RV) holidays in Australia and having fun - we take people on escorted tours, or they can do it alone by booking the campervan package with us.
Industry
Travel & Hospitality
Color Preferences
We would like to see a cartoon styled campervan with a face. We would like the colours orange and dark brown to be used somewhere on the logo, with preferably the name and slogan included. The cartoon van can be simple in colour/style but evokes the element of fun, and wanting to come on an adventure with us.
Our Ideas & Additional Information
Would like to see the logo used on promotional material, and by having the face is able to 'talk' and provide messages to clients. The logo will have a name (not yet determined and will not be included in logo) so is given personality (our mascot)
Themes
Adventure
Raw

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Discussion

 
Client
Excellent start with #1. This does capture the fun element we are looking for and really like the hands. If possible could we try a more modern looking van with perhaps a different colour. We like the style of writing but can we find a way to have the slogan bigger. There will be some locations where we will need to use the size as above and it is a bit difficult to read. Like the orange writing.
14 years ago
 
Client
Like the colours used on #2, especially on the word 'oz', like the eyes as well. While #2 is easier to read, we like the style of #1 more. The word 'oz' is a little too graffiti like for the audience we are trying to attract. Still looking for a more modern van, with the 'fun' concept of #1, but more in the colouring of #2. Thanks for your contributions so far.
14 years ago
 
Client
#4 and #5, is it possible to change the style of the campervan to be more 'australian' as this looks very much like an American RV at the moment and also the face looks a little like a 'fish' - not quite sure what it is. Perhaps a shorter fan, more comical. In terms of #7 with the hat, could try an Australian hat with corks, but no birds in the background. Thanks for giving us a few more options to look at.
14 years ago
 
Client
To assist, the types of campervans we are using on tours can be found here if you need inspiration, but needs to be cartoon like.

http://www.backpackercampervans.com.au/cheap-campervans/415/Campervans.aspx
http://www.apollocamper.com/campervan-hire-vehicles.aspx
http://www.maui.com.au/australia-motorhome-hire
http://au.keacampers.com/PageTransform.aspx?pageid=172&catid=25&lang=en

We'd like for it to be be able to 'talk' in that a speech bubble will come from it's mouth also throughout the website. If you could have it facing either front on or the same direction as #3 that would be good. The idea of the campervan having personality is impt, and if you look at the first link, it could be like the 'warrior' or in the second link, like the 'Euro Cruiser'.
This link may also be useful to get an understanding of Australia flavour and is the tourism australia website:
http://www.tourism.australia.com/

Thanks and please keep the designs coming.
14 years ago
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