Fortify Energy Logo Design Contest

Fortify Energy has selected their winning logo design.

For $250 they received 237 designs from 35 different designers from around the world.
Contest
Logo Design Brief Hide
FortifyEnergy
United States

Slogan

Enhance discovery, support ingenuity, and develop sustainable energy production.

What We Do

Through education, technology, cooperation, and commitment, we will transform the way our nation is powered.
http://FortifyEnergy.org/

Industry

Non-Profit

Top Three Things to Communicate

#1 - Energy conservation and development
#2 - Education, research, and innovation
#3 - Public service and outreach

Our Target Audience:

Children, Educators, Government / Policy makers, Scientists/Engineers

Color Preferences

green, blue, orange

Our Ideas and Additional Information:

PRIMARY: windmill / turbine, solar panel.
SECONDARY: compact fluorescent light bulb, fortress.
TERNARY: graphs (data providers), apple/book (education).

Since our name does not contain words such as 'renewable' 'sustainable' or 'green', we need our logo to very clearly represent us as experts in Solar and Wind Energy Systems. Also we would like to see ".org" in there somewhere small (but readable).

Assuming we like all of the top 3, we would like to arrange to purchase all of them!!
1st prize - $250 awarded by LT;;
2nd prize - $125 arranged offline;;
3rd prize - $75 arranged offline;;

Themes

Colorful
Modern
Refined
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
2nd
3rd
4th

Withdrawn

5th

Withdrawn

6th
8th
10th

Withdrawn

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New
1 2 3 4 5

Discussion

Discussion

FortifyEnergy
United States
Hello and big thanks to all who have contributed thus far! Just a reminder, we would really like to see all three of our color selections represented: green, blue, orange. At the very least, we would like a balance of hot and cool colors.
12 years ago
FortifyEnergy
United States
Hello, and thanks for the continued contributions and enhancements!

Maybe someone could explain: is it possible to purchase the top 3 designs when we are through with the contest, each for $250? Or we have to choose only one? Perhaps we could arrange something offline if it is not possible through the interface, just don't want to break any lt.com rules. Thanks!
12 years ago
FortifyEnergy
United States
Also - are we able to edit the text in the deliverable files? i.e. can we request .psd, etc.? we are thinking we may want to edit some of the taglines/quotes in the future.
12 years ago
Sparkhaven
United Kingdom
Hi - not sure on the split winning you'd have to email Tyler the owner of the site. All files are sent to you as vector EPS files as this is the best way to reproduce the artwork so you keep everything sharp when changing sizes. There are copyright issues with supplying fonts as they would normally be outlined to avoid this issue. Any change in type though I'm sure wouldn't be an issue for the winning designer to change for you though.
12 years ago
aremmai
United States
The CH said $250 each. Designers get gold/silver/bronze but take home the same prize...sweet! LT's responsibility is to award the gold prize money only. The other 2 needs to be done offline.
The files sent is a vector EPS and easily readable in PS. Since most of the designers here use AI, you can ask for that file too.
12 years ago
FortifyEnergy
United States
Well after speaking with Tyler, this is what we are thinking:
1st prize $250 awarded by LT
2nd prize $125 arranged offline
3rd prize $75 arranged offline

We will also be looking to commission a package of images/graphics/icons/buttons etc. from the winning designers for use in various locations around our website.

How does that sound?
12 years ago
FortifyEnergy
United States
As far as EPS/AI, I was hoping for the actual editable file (PSD or otherwise) so we could 1. change tagline text, and 2. add a small graphic to distinguish different areas of focus - e.g. small 3d bar chart for the data area, an apple/book for the education area, etc.

seems a bit much to ask for edits after the prize has been awarded.

thoughts?
12 years ago
FortifyEnergy
United States
OK - I have not worked with Illustrator (I use Photoshop) and so I was unaware that AI or EPS were editable. I thought they were just vector output files, thanks for the explanation.

the problem with adding the tagline later is that I am horrid at choosing fonts :\ especially if it needs to be consistent with another font.
12 years ago
FortifyEnergy
United States
Something that has come up in #14 that I think would be good to work in - ".org" (thanks mosermanique!)
we are a non-profit and thus are at http://fortifyenergy.org/
the .com domain is an energy drink so we want to distinguish ourselves.
12 years ago
FortifyEnergy
United States
Just an idea before logging out for the night: Although we really like what we have seen so far, we would like to see, for a contrast, some icons that are not single contained images. Sometimes it gets a little busy to overlap many differing ideas. If you would please experiment with several simple, separate images, either free standing or in a border, it would be greatly appreciated. Thanks!
12 years ago
FortifyEnergy
United States
Here are some links to help introduce more definition into the wind turbine blades. Possibly through shaping, shading, or both.
They have subtle curves that help catch the wind, and also a taper into the hub, which is attached to a cylindrical tower:
http://www.global-windpower.com/images/photos/rotordrop.jpg
http://www.renewableenergyworld.com/assets/images/story/2006/8/21/1332_Siemens_ravensberg2.jpg
http://www.global-engineering-technologies.com/images/wind_turbine/1.jpg
12 years ago
FortifyEnergy
United States
And for the solar panels, they have a speckled color to them, not sure if that is difficult to achieve or not:
http://www.freefoto.com/images/13/48/13_48_6---Solar-Panel_web.jpg
12 years ago
FortifyEnergy
United States
As we have entered the final 3 days of the contest, DESIGNERS, please take note of the TOP 8 ranked LOGOS. Those LOGOS tell a story. Our company needs designation as an ENERGY STEWARDSHIP, as opposed to an renewable energy distribution company or dealer. -- Thank you all who have contributed excellent design concepts. We want to be clear about our vision to assist all of you with the final 3 days of the contest. We can not use LOGOS that are ABSTRACT, but need LOGOS that convey a cohesive message. -- Thank you again!
12 years ago
logomotives
Philippines
posted new entries
12 years ago
FortifyEnergy
United States
Some of you have expressed interest in having a little more time to submit designs. So we are thinking about extending the contest a few days. Your thoughts?
12 years ago
FortifyEnergy
United States
Thank you designers for your entries. We will be making our final decision in the next 48 hours. In the meantime, we would like to know if any of you would like to submit further ideas for the website or print media. (PDF brochures, etc.) We would be happy to draft separate agreements for your design work outside of Logo Tournament. If you feel you may have some designs for either our website or print media, email us here at logo tournament, by sending us a private message.

Thank you again for your hard work and brilliant designs.

-Fortify Energy Team
12 years ago