Fortify EnergyLogo Design Contest

Logo Design Contest
Contests / Fortify Energy

Fortify Energy has selected their winning logo design.

For $250 they received 237 designs from 35 different designers from around the world.

Entries by
autoanswer

10th
#87
New
#26
New
#85
New
#84
New
#81
New
#80
New
#77
New
#65
New
#34
New
#33
New
#25
Prefers others.
#79
Prefers others.
#75
Prefers others.
#71
Prefers others.
#70
Prefers others.
#69
Prefers others.
#66

Withdrawn

Prefers others.
#64
Prefers others.
#18

Discussion

 
Logo Designer
logo - fort tower - a lamp

(This comment references Entry #18)
15 years ago
 
Thanks for the unique entry! I was almost seeing a cactus with the sun in the bg here.

I would say our top priority with the icon is to stress the renewable energy / energy efficiency aspects: solar, wind, cfl lightbulb, etc. The fort aspect would be secondary.

As far as the lamp (light bulb I think) it would be best to go with a spiral compact fluorescent shape:
http://images.google.com/images?q=cfl&sourceid=navclient-ff&rlz=1B3GGGL_enUS260US260&um=1&ie=UTF-8&sa=N&hl=en&tab=wi

Looking forward to seeing what this will become.
15 years ago
 
Logo Designer
i see
15 years ago
 
Logo Designer
#34 is really nice!
15 years ago
 
I agree #34 is awesome, our #1 priority is that the icon shouts 'renewable energy' because those words aren't in our actual name. From looking through your profile, you seem to have a real gift for melding icons into letters. This is definitely interesting to us and would like to explore.

For the full text - Definitely prefer a stronger edge, with less curve especially the 'F' on 'Fortify'. I am guessing that 'Energy' could be curvier and it would pop nice.

For a white background we would like to see 2 different colors for Fortify and Energy in the font also.
15 years ago
 
i am looking at e-music theory. i would have given you gold for that.
15 years ago
 
heheh like yours too though brad :)
15 years ago
 
Logo Designer
brad2 - thanks. (Very pleasantly)
15 years ago
 
Logo Designer
#65 The socle has corrected (an the bottom of a bulb) FE
15 years ago
 
love it. can we make it a CFL and get two going on? one in the metal screw part, and one for the top cfl part, somehow?
15 years ago
 
Logo Designer
sorry, what is CFL?
15 years ago
 
Logo Designer
compact fluorescent lamp ?
15 years ago
 
correct
15 years ago
 
Logo Designer
I have thought Canadian Football League
15 years ago
 
ok #66 I am really liking this.

can we recede the top green part to make yellow 'F' backwards 'E' symmetrical.

maybe spread them apart a bit and make that the entire CFL bulb.
otherwise try one in the metal screw like you have it, and one in the lamp (bulb) part of the CFL.

thanks for going with this idea.
15 years ago
 
so with the above edits you will have unique points for saying 'energy effeciency'.

the arrows are good. but i still want something that screams 'clean energy'. maybe try to color the arrows-
1. red/orange/yellow for solar
2. light blue for wind,
3. dark blue for water
and then something inside them like 3 different waves..
15 years ago
 
Logo Designer
yellow (EF) / blue

(This comment references Entry #70)
15 years ago
 
starting to get somewhere real attractive. i think its appropriate to 'float' the E and clip off the little piece. make it straight up backwards E. i like two tone orange-yellow for lamp color.
15 years ago
 
Logo Designer
So it is already better
15 years ago
 
I am trying to decide what i think about #71
does it resemble CFL enough is my question.

yes it is looking much better.
15 years ago
 
#69 is my favorite so far. has the best shape and color,
but the lamp needs to be darker, 'F' darker orange/red, 'E' lighter orange/red

cut the piece out between 'E' and the metal screw.
15 years ago
 
Logo Designer
On mine resemble CFL #70 more
15 years ago
 
the arrows still need to pop a little harder somehow..
15 years ago
 
"On mine resemble CFL #70 more "
yes
15 years ago
 
can you build a wind turbine or solar panel with 'f' 'e' combination?
15 years ago
 
Logo Designer
m-m try
15 years ago
 
Grazie mille
15 years ago
 
Logo Designer
8o)
Thanks.
15 years ago
 
it must say 'clean energy production' somehow.
15 years ago
 
Logo Designer
a-a
15 years ago
 
#34 is so unique.

had the idea - if the yellow flash was a CFL..

when you have so many good entries, I get many ideas :)
15 years ago
 
Logo Designer
yes. #34 not simply
15 years ago
 
forget what I said about #34, i don't want to make unnecessary work.

#75 is really great.

less metal. wider grids on the arrows please.
15 years ago
 
i like what you did with the screw/metal part on #65
would like to see the same in #75 but two-tone metal color.
15 years ago
 
#77 love the metal screw part. lock it in.

arrows are looking much better.

i don't know if I like the stretched 'E' in the lamp.. I think it can float away from the metal, with the 'F' connected to the metal. hope that makes sense.

a little more outline for the turbine blades please.
15 years ago
 
#79 turbine on point. lock it in.
15 years ago
 
Logo Designer
That it means (I not so well I know language)
15 years ago
 
#79 lamp needs just a little nub of bright yellow lamp coming up from metal, not attached to 'E',
15 years ago
 
Logo Designer
So it is correct?

(This comment references Entry #80)
15 years ago
 
turbine is great. keep it.

make a small lamp piece, color is bright yellow. from the right side of the metal up - don't connect to the 'E'
15 years ago
 
ok #80 great!! sorry didn't see it.

if it can be a little smaller. rectangle with round top on right side of metal.
15 years ago
 
rectangle = box

and bright yellow prego.

and on the 'F' from metal up - make the color red (as tall as yellow box).
15 years ago
 
Logo Designer
F in red (all) or from red to yellow
15 years ago
 
'F' is red only from metal to start of 'E'.
15 years ago
 
actually, sorry scratch that.

'F' is all red.
dark red from metal to start of 'E'.
light red for the rest.

and yellow box is thinner, possibly even orange.
or right side of bulb is yellow, and box stays yellow.
15 years ago
 
wow you are quick :)
15 years ago
 
Logo Designer
#84 - ok? or more orange box under E
15 years ago
 
sorry 'F' is all red.
dark red under 'F'
light red top of 'F'.

under 'E' is good for now.
cut it to a thin width if you feel like it.
15 years ago
 
just to be clear, you can use 'E' of #80
sorry I am tired..
15 years ago
 
Logo Designer
me too
15 years ago
 
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