Fortify EnergyLogo Design Contest

Logo Design Contest
Contests / Fortify Energy

Fortify Energy has selected their winning logo design.

For $250 they received 237 designs from 35 different designers from around the world.

Withdrawn

New
#161

Withdrawn

New
#96

Withdrawn

Prefers others.
#98

Withdrawn

Prefers others.
#9

Withdrawn

Prefers others.
#8

Withdrawn

Prefers others.
#6
Prefers others.
#5

Withdrawn

Prefers others.
#4

Discussion

 
Thanks for the entries. I would really like to see solar and wind represented in addition to the fortress theme, if at all possible. Just a reminder also, we would really like to see all three of our color selections represented: green, blue, orange. At the very least, we would like a balance of hot and cool colors. Thanks again and looking forward to further revisions.
15 years ago
 
Logo Designer
Hi - thanks for the feedback :)

I can get the sun in there and I'll have to have a think about the wind element as I dodn't want to overcomplicate the design, Do you think clouds would convey the wind enough or are you maybe looking for an obvious wind turbine? V2 uploaded for you.

Cheers

Jason
15 years ago
 
This is really starting to take shape, thanks for using all of the colors and keeping the design clean.

Would be looking for at least a semi-obvious wind turbine. doesn't have to be the typical traditional or modern three blade, could be helix:
http://www.allsmallwindturbines.com/images/turbines/MARC-Twister-1000-T%20.jpg
http://www.allsmallwindturbines.com/images/turbines/helixwind25.jpg
http://www.allsmallwindturbines.com/images/turbines/vertikalrotor0.3.jpg

two things about the shapes:
1. we really like the fortress top, it resembles a fat 'E' on its back, and we would like to exploit that. possibly by making the outer tips longer, hopefully that makes sense.
2. would like to see a blue/green gradient in the swoosh underneath the sun/fort top.

Could we try a different font? and two different colors for 'Fortify' and 'Energy'?
15 years ago
 
Logo Designer
Hi - yep E was a determined part of the design I'll look into enhancing the shape more. Considering the wide target market would not a 3 blade be more recognised? Yep on font and colours :)

Cheers

Jason
15 years ago
 
you make a good point about the 3 blade models being more recognizable. it can work if its simplicity can be made austere. the helix shaped ones just look sexier out of the box.
15 years ago
 
Logo Designer
I agree much sexier but not an icon... yet :D

OK new one uploaded and feedback welcome thanks

Jason
15 years ago
 
Logo Designer
Alternative placement of wind turbine

(This comment references Entry #9)
15 years ago
 
Jason, Thank you for the rapid attention to the feedback details. The text in two two-tone makes the font look better, but we would still like to see something just a touch more unique.

#9 looks more balanced.

Not so sure about the color gradient underneath.. maybe a bit more green would do it.

is it possible to introduce some more definition to the wind turbine blades? possibly through shaping, shading, or both? they have subtle curves to them that help catch the wind, and also a taper into the hub:
http://www.global-windpower.com/images/photos/rotordrop.jpg
http://www.renewableenergyworld.com/assets/images/story/2006/8/21/1332_Siemens_ravensberg2.jpg
http://www.global-engineering-technologies.com/images/wind_turbine/1.jpg
15 years ago
 
Logo Designer
No problem I'll take a look over the weekend thanks again for the great feedback :)

Jason
15 years ago
 
Logo Designer
Amends as discussed - let me know if there's anything you'd like to change

(This comment references Entry #96)
15 years ago
 
Logo Designer
Changes made - let me know what you think :)

(This comment references Entry #161)
15 years ago
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