Everyone Deserves VIP Service!
What We Do
This is an outgoing boutique real estate brokerage where you see passion, professionalism and properties come together from luxury estate properties, high-end commercial properties, development investment properties along with personalized services that turn business relationships into long time close friendships.
Top Three Things to Communicate
#1 - Luxury, Class, Expensive with "Creativity"
#2 - Personalized VIP Services and Concierge Services
#3 - Professionalism with Successful Results, but still Fun and Interesting!
Our Target Audience:
We are located in an upscale area servicing people with six figure average household income levels with a median age of 42 years old, voted one of the best places to raise a family. Booming area, currently ranked #2 Top Selling Master-Planned Communities in the USA, # 10 Fastest Growth in Population in the Nation, we have award winning beaches and award winning golf courses, so we definitely want this to stand out on signage and pop, so people have the opportunity to get to see how passionate we really are. We are outgoing, friendly, down to earth, with a personality on fire! People love that about us! Just about everyone of our clients is now a friend for life!
The majority of our clients are sophisticated buyers and sellers, relocating or investing in million dollar luxury waterfront, golf & country club or equestrian lifestyle properties, but we also assist first time homebuyers. However, we would like you to please keep in mind that this logo must work and attract BOTH high-end residential, as well as "commercial" properties, since we also have a major focus working with our savvy investors for multiple commercial properties from hotels, restaurants, retail and office buildings in our commercial "VIP" division.
First... I would like to see a clean, neutral logo without pops of colors below in the first paragraph, then you can change it up with colors splashes shown in the second paragraph. ;)
Greys, light or charcoal
Black (Splash of black is okay, but not the whole background)
Color splashes to play with:
Orange/Red (more like a tangerine tango PANTONE 17-1463 TCX)
Not sure how I feel about a rich eggplant/purple color? (If it is not used properly, it could look tacky, but purple does resemble royalty?
The only other color I have considered is a splash of aqua/turquoise
Our Ideas and Additional Information:
Nothing tacky... no houses/rooftops, no crowns, no palm trees or anything typical of Florida... we would like to see something unique and creative that is a head-turner, but still shows elegance, class and pops the VIP letters
You decide, but my thoughts of one option could be that the VIP letters can be a different font or different color to stand out more? If you are making a design that has a symbol/icon next to or above the name of the company, we would like to see something unique, but easy to recognize on signage from a distance (example: Mercedes emblem or Maserati emblem, etc)
Something clean, sophisticated, but with a little hint of adventure in being creative! Have FUN with this please!! ;). See files attached for color vision, mixed with the silver grey color.
Thank you! :)
*** I’m open to BAROQUE designs, as long as they are not overdoing it.