Personal Training Studios
What We Do
One on one personal fitness training for busy people who hate image conscious Gyms.
Top Three Things to Communicate
#1 - We are friendly, professional and non intimidating Personal Trainers. NOT self obsessed body beautiful Gym junkies!
#2 - Other slogans we use are "fitter, faster, conveniently" and "100% private, 100% results", the logo needs to portray this.
#3 - You will be treated as an individual, so you will get long term RESULTS!
Our Target Audience:
Our clients hate image conscious Gyms and the lack of personal attention (and have therefore joined and quit). They are down to earth busy people who don't have the time or motivation to go to a Gym 3 times a week, so they have 1 personal training session a week instead, and get better results! Our target market is professional middle-upper class people in their 40's who need to get fit and lose 5 to 10kg. 75% of our clients are female. They either come to our 100% private studio or we go to them. See www.fitnessenhancement.com for more details.
See our website www.fitnessenhancement.com. A similar red and yellow scheme needs to be kept. Where possible (shirts, sign writing etc) we often use metallic gold instead of yellow.
Our Ideas and Additional Information:
This is a revamp of our current logo, see www.fitnessenhancement.com. The current logo looks dated is crowded and doesn't show what we stand for. The new logo needs to have similarities to the old on so customers still recognise us. The arrows we use are to represent moving forwards, so arrows need to be included. The logo needs to be able to work with or with out Personal Training Studios (or other slogans) included.