What We Do
We rent individual offices to small businesses who are just starting or need a bigger presence. Our space includes: Office + Furniture + Internet + Phone + Conference Rooms + IT and Admin Support + Receptionists + more perks. We rent to start ups, small business, and even corporate clients. We are family owned and operated so we give clients a quality of service that competitors can't live up to.
Our business classification is "real estate" but it's more complicated than that. We are not home real estate or traditional commercial real estate. We rent 120-250 square feet all inclusive offices one at a time (sometimes multiple offices to one client). **Nearby terms that relate to us: "executive suites, coworking, shared workspace, offices for rent, furnished offices, key man offices, etc."**
It is very important to us for the designer to understand the details of what we do as a business to create a relevant. We are like apartments for businesses in a sense. It can be confusing as most people aren't even aware such an industry exists. Please see below for particular instructions
+ ExecuBusiness is one word
+ We operate in a 3 story commercial building
+ We are family owned
+ Professional but not stuffy corporate feel
+ We cater to small businesses
+ Small businesses grow inside our center
- no Skyscraper icons please (we aren't in a tall building)
- no Home, Residential, Roof or other icons depictions
- no Check Marks
- no Arcs from X to I
- no Neck Ties
- no Arrow icons between E and X (too much like FedEx)
Check us out at: www.execubusiness.com
We are similar to the following companies: WeWork.com and Regus.com
+ open to new colors
+ currently we use a darker blue
+ orange has been added to our interior design of our space
+ grey, white and black
= indifferent to green, but open to it
- red, yellow or purple
Our Ideas and Additional Information:
- No E, EB or EBC icons please
- No E/B merging since we want a new direction
+ We want to evolve from current logo
+ We are open to Text treatments
+ Open to icons and illustrations that relate to us
+ We award creativity, so think big! Get creative.
+ Create something that will look great in your portfolio, but also communicates what we are as a business.
+ "Growing business" is a cool theme that incorporates what happens in our center.
We are a challenging concept to understand, but here are some of the benefits our clients get from us:
+ Freedom to grow business with offices on demand *concepts - growth (no plants), freedom
+ Freedom to be a business owner *concepts - freedom
+ Start small, taking less risk *concepts - growth / scaling
+ You can add office space as you need it instantly *concepts - growth / scaling
==Finalist Feedback and more ideas==
1/4-1/5 I am without the feedback of my partner but I will still be checking in. We have asked for an additional 2 days in this round so more feedback will be coming 1/6-1/7 if they grant us the extension. Below are a few ideas to consider.
+We offer services to small businesses, but we ourselves are also a small business (not a corporation). The personal touch we give to clients that small businesses are known for sets us apart from our franchised and corporate competition.
+We are known for being available at all times to our clients so we are dependable and within reach.
+We relate to our clients because we are also a small business. "We are a small business who serves other small businesses" is said often.
+Though we are a small business, our operation and services equal or exceed those of a larger business.
+We offer many layers of service that are apparent during a tour, but there are more layers to what we include that people later become aware of.
+Expanding on layers: clients rent just an office "space" from us, but there are about 15 other "spaces" that they also access which are included amenities for renting from us. The client's space is the primary space, but the 15 others are ready to go at all times.
We hope this helps expand some further ideas. Thanks!