What We Do
We're an onlline television network that covers the world of Celebrities, Beauty and Fashion, as if Instyle Magazine were a television network
Top Three Things to Communicate
#1 - A distinct brand, in such you would not have to read the name of the logo to know what it is i.e. the E! logo
#2 - Entertainment
#3 - Sophistication but playful
Our Target Audience:
The audience is primarily female, maybe 75%, and the range would be from 18 to 35 but conceivably could go down to 15 and up to 55. Everyone loves the world of entertainment.
I don't think this should be overly colorful, as dots could be taken as a kids brand if not treated with sophistication. I don't want it to look like "Dippin Dots" ice cream or a bunch of balloons. Shades of the same color dots might be nice, or try the same color. I don't think I like different color dots, but if you come up with something creative, I'm open.
Our Ideas and Additional Information:
I definitely want dots! in the logo, either in terms of polka dots or a cluster of dots (min of 3). I want people to recognize the brand with out having to read the word "dots". They would see the logo and they would know it's dots. I want the mark and the name "dots" and then the words; Celebrity Television somewhere. The idea is eventually we drop the Celebrity Television, much the same way that one refers to E! Entertainment Television as just E! now. Please make sure that the network name, dots! is THE most dominant word on the page.