Dots! Logo Design Contest

Dots! has selected their winning logo design.

For $300 they received 521 designs from 100 different designers from around the world.
Contest
Logo Design Brief
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amruvka
United States

Slogan

Celebrity Television

What We Do

We're an onlline television network that covers the world of Celebrities, Beauty and Fashion, as if Instyle Magazine were a television network

Industry

Media

Top Three Things to Communicate

#1 - A distinct brand, in such you would not have to read the name of the logo to know what it is i.e. the E! logo
#2 - Entertainment
#3 - Sophistication but playful

Our Target Audience:

The audience is primarily female, maybe 75%, and the range would be from 18 to 35 but conceivably could go down to 15 and up to 55. Everyone loves the world of entertainment.

Color Preferences

I don't think this should be overly colorful, as dots could be taken as a kids brand if not treated with sophistication. I don't want it to look like "Dippin Dots" ice cream or a bunch of balloons. Shades of the same color dots might be nice, or try the same color. I don't think I like different color dots, but if you come up with something creative, I'm open.

Our Ideas and Additional Information:

I definitely want dots! in the logo, either in terms of polka dots or a cluster of dots (min of 3). I want people to recognize the brand with out having to read the word "dots". They would see the logo and they would know it's dots. I want the mark and the name "dots" and then the words; Celebrity Television somewhere. The idea is eventually we drop the Celebrity Television, much the same way that one refers to E! Entertainment Television as just E! now. Please make sure that the network name, dots! is THE most dominant word on the page.

Themes

Simple
Modern
Elegant
Feminine
Luxury
Expensive
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

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2nd

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3rd

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4th
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7th

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1 2 3 ... 9 10 11

Discussion

Discussion

amruvka
United States
All nice jobs, but the word "Channel" shouldn't be anywhere in the logo, channel is in the corporate name and the url but not in the logo. The logo should say, dots, celebrity television. Also, a logo of dots cannot replace the word dots. I have to have both the "mark" and the 'word", followed by "celebrity television".
13 years ago
Lindsey
United States
Hi, amruvka! I just want to make sure we're all clear on what text the logo should include. In your comment above, you say that it should include the word "Dots!" and "Celebrity Television". But in the brief you said you wanted the words "Celebrities, Fashion, Beauty" in the logo too. Can you please clarify whether you want that last bit in there? It will help all of us!

Also, it's a good idea -- rather, it's imperative -- that you rank the designs and mark those that absolutely will not work for you as "not interested". This helps us better understand what you're looking for -- and what you're not looking for. Without rankings and feedback, we are lost! Also, by not ranking, you scare away new designers -- and you might accidentally scare away the designer that will produce your perfect logo! Please consider ranking on a daily basis. I know it's a lot of work, but that's how this process works, and I'm afraid you'll have less success if you don't do it. You can rank and re-rank all the time, so don't worry that ranking locks you into anything at this point in the contest. Good luck!
13 years ago
brandtub
Egypt
CH, it would be nice if you start ranking so designers won't be put off and to know better about your prefferences of those you like from those you dont.

Thanks,
Kareem
13 years ago
amruvka
United States
My top 5 are in no particular order yet, they're just my top 5. They're all very good.
13 years ago
ameet
India
hi guys... Be careful ...9 dots like the ones represented in many concepts above is very close to channel nine's logo...might be rubbing that on the wrong side in terms of the IP Rights... (http://www.google.co.in/search?rlz=1C1GGLS_enIN308IN309&sourceid=chrome&ie=UTF-8&q=channel+9+logo)
13 years ago
400Edition
United States
Also, 4 dots is the logo for Reelz Channel - http://www.reelzchannel.com/
13 years ago
Lindsey
United States
Thanks for the heads up ameet and 400edition - I'll rework my designs a bit.
13 years ago
ANGELINA
United States
Is it so hart to rank more than 7 entries? It will be even better if you
put the label "not interested" in those you do not really like. It will be
more helpful for the others to see what direction to catch up.

Thanks.
13 years ago
egg
Cyprus
To CH: please give more feedback - especially those who you have asked to see revisions -and rank more entries. thx
13 years ago
scottuk
United Kingdom
The entries you dont like should be marked as 'not interested' to reduce clutter
13 years ago
amruvka
United States
I want to thank everyone very much. If you don't know, I'm the founder of E! Entertainment Television. This is my next network. A few months ago I ran a contest to call this network "herTV", as it turned out, I couldn't use the name, so here I am again. My biggest problem with this experience is choosing. They're all so very good and the truth is, I couldn't go wrong picking any of them. You all did an awesome job and you will be hearing about this network starting in June. When Dots! is as big as E! you can all say that you were part of it inthe begining.

Thanks again, and I'll be picking my winner over the next few days.

Alan Mruvka
Chairman, CEO
Dots! Celebrity Television
13 years ago
egg
Cyprus
amruvka why do you avoid answering our PM's and ranking questions? I withdrew all my entries because of this and i am puzzled by it cause you even made extremely positive remarks. This is nothing personal, not at all but i feel an answer to those who had the same question as me would be greatly appreciated
13 years ago
amruvka
United States
You withdrew because I wouldn't rank? All I can say is, good move.
13 years ago
scottuk
United Kingdom
$300 to create a multi million doller tv network logo! talk about doing it cheap lol
13 years ago
crcdesigns
United States
How exciting to say that you designed the new E Network logo... I will come up with some designs for this one for sure! ;0)
13 years ago
bks101
United States
In business if you can get something done professionally and at a good cost, it is a smart move. Its the reason he is the Chairman and CEO and not the Janitor.

Bill Hynes
13 years ago
bks101
United States
oops
13 years ago
brandtub
Egypt
bks101 meant to say " she " and did notice this later on.
13 years ago
crcdesigns
United States
This is probably the best way to get a logo these days. So much creativity in one place for the best price ever! Good luck choosing!!! ;0)
13 years ago
Wuteva
Indonesia
i just want to say to see all design not only in page one or two....
13 years ago
TahiaDesign
Argentina
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
it contains some important info that I'm sure you will find very helpful.
thanks!
13 years ago
maze5
Canada
amruvka,

I know you're not interested in most of the submissions as you may only choose one, but could you please rank the remainder or mark as 'not interested'? The designers get a ranking according to how you rate their efforts..

Kind regards,

Jay De Souza
13 years ago
icarrhou
United States
Brief says: Minimum of three dots. Interesting choice.
13 years ago