Clean Energy CapitalLogo Design Contest

Thanks for some great early submissions. We'll post designer-specific comments, but can give some better indications of design preferences.

1. The main focus of the logo needs to be Clean Energy Capital. That's what our clients call us. The cec shoudn't compete - the more artistic the cec is, the less it competes. We don't want a first-time viewer to wonder if they should call us "CEC" or "Clean Energy Capital". The designs where the cec is burried in the art element, or even eliminated as in #5, #19, #21, are the most successful.

2. We're preferring the designs that use serif fonts for Clean Energy Capital. Seems more "investment banking".

3. The use of a second shade of green in #6 as a subtle accent is effective

Thanks everyone. I hope we're providing adequate and appropriate feedback.

We're focused currently on the letterform mark element of our logo. We're looking for a lettermark form that will meet the following criteria:

1. Clean, simple design

2. Positive emotional read. Our customers need to feel calm, relaxed, and happy that they are working with our firm to meet their critical financial needs.

3. Invoke Renewable Energy. Our customers develop renewable energy projects and other clean technology infrastructure.

4. Incorporate CEC. We think our intials, especially in lower case, have a certain beauty and could be integrated into the artistic structure of the icon. This will make the icon customized to our company, and convey to our customers the strength of our firm and our brand.

thanks!

Are those non ranked designs in your interest or we can withdraw them?

Yes you can. Thanks.