Clea O'hanaLogo Design Contest

Clea Ohana is a new fashion destination lifestyle site called CleaO.com. A fashion destination that will eventually turn into an ecommerce play . The fashion commerce world is and will more so become a series of boutiques that represent a certain style , a certain look and certain girl. More or less in the same way Browns in london caters for a different woman than matches lets say ( see Nasty girl v's revolve) . Clea.com is a real person called Clea Ohana who has a fashion strong view point that will resonate with a city chic girl that wants to look laid-back but super chic and on it at the same time.( sorry for my lame fashion speak !!) Clea Ohana is the girl behind it , she was a stylist at Net A Porter before moving to head up global visual for Belstaff ( She now freelances for a myriad of cool brands).
The brief is below.
CLEA

IS A ONLINE LIFESTYLE FASHION DESTINATION START UP (CLEAOHANA.COM):



A store

A portfolio

A style

A way of styling that will eventually become a brand ……

The brand identity has to be able to work across many channels;

Webstore

Social media – pinterest, facebook, instagram, twitter, youtube

Styling guide portfolio

Branded products – accessories & apparel



What does the Clea world encompass ( Clea is a real person );



Easy

Chic

Edgy

Effortless

Laidback

Striking

Vim

Feisty

Global village

Swish

Affordable luxury

Statement

Sexy



Deliverables

Brand identity that encompasses a font, a logo that translates to different product categories, branding mechanisms for media channels and products.
Mock ups and examples of the brand identity at work in situ on products and media channels and on webstore.

I would ideally like to see :
- 3 logo directions for Clea O'Hana which is the styling part of my
business. (CleaOhana.com is my personal website,that will morph into CLEAO.COM which will be a full
trading website).

CLEA OHANA PINS

http://www.pinterest.com/cleaohana/pins/

1)olive,
2)black
3)burgundy
4)navy
5)Grey

Neither of these are priority ordered

check pinterest in first sentence

maybe explore use of the C and O = CO