Clea O'hana
Clea Ohana is a new fashion destination lifestyle site called CleaO.com. A fashion destination that will eventually turn into an ecommerce play . The fashion commerce world is and will more so become a series of boutiques that represent a certain style , a certain look and certain girl. More or less in the same way Browns in london caters for a different woman than matches lets say ( see Nasty girl v's revolve) . Clea.com is a real person called Clea Ohana who has a fashion strong view point that will resonate with a city chic girl that wants to look laid-back but super chic and on it at the same time.( sorry for my lame fashion speak !!) Clea Ohana is the girl behind it , she was a stylist at Net A Porter before moving to head up global visual for Belstaff ( She now freelances for a myriad of cool brands).
The brief is below.
CLEA
IS A ONLINE LIFESTYLE FASHION DESTINATION START UP (CLEAOHANA.COM):
A store
A portfolio
A style
A way of styling that will eventually become a brand ……
The brand identity has to be able to work across many channels;
Webstore
Social media – pinterest, facebook, instagram, twitter, youtube
Styling guide portfolio
Branded products – accessories & apparel
What does the Clea world encompass ( Clea is a real person );
Easy
Chic
Edgy
Effortless
Laidback
Striking
Vim
Feisty
Global village
Swish
Affordable luxury
Statement
Sexy
Deliverables
Brand identity that encompasses a font, a logo that translates to different product categories, branding mechanisms for media channels and products.
Mock ups and examples of the brand identity at work in situ on products and media channels and on webstore.
I would ideally like to see :
- 3 logo directions for Clea O'Hana which is the styling part of my
business. (CleaOhana.com is my personal website,that will morph into CLEAO.COM which will be a full
trading website).
CLEA OHANA PINS
http://www.pinterest.com/cleaohana/pins/