Clarity Activation PartnersLogo Design Contest

Logo Design Contest
Contests / Clarity Activation Partners

Clarity Activation Partners has selected their winning logo design.

For $300 they received 144 designs from 21 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are a a mobile media and activation company that promotes and staffs organizations that want a live presence at special events, live sports, and general mobile billboard marketing.
Industry
Events
Color Preferences
Colors that denote an outdoor, South Florida lifestyle where we are located. Colors of the ocean, sand, sky and sun. Shades of Blues,Iidigos, beiges, gold, yellows, oranges, reds. Not neon or art deco, more warm and cool hues of color. No pure black, white, or greys. Limit to 4 colors please.
Our Ideas & Additional Information
Our (friendly) competitor is http://marquis-media.com. Ways in which we are different is that Clarity offers premium enhanced services and products, so in addition to their trucks, bikes and street teams, we offer aerial and water based billboards as well as full negotiation and management of event access on their behalf. So we prefer to be in contrast to this competitor rather that look similar. We are the "Lexus" brand to their "Toyota". Same parent company, but one is a premium version of the other.
Themes
Simple
Colorful
Necessity
Adventure

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Discussion

 
Designers,

We have some loosely based thoughts on the logo for this new company. You aren;t obligated to use them, but perhaps they will inspire creative thought.

One idea revolved around the 3 "i"s in Clarity Activation looking like upright magnifying glasses, denoting a clear magnified view.

The other revolves around transportation and people: we have a fleet of billboard truck, billboard bikes, aerial plan, a billboard boat, and energetic street team staffs that literally transport a client's message in a clutter free, stand out way. Could the area around a logo be fuzzy or cloudy and then the logo or test look like a clear moviing vehicle of some type?

The third revolves around "picking up the ball and running with it". We want our clients to know that whether its our idea or theirs we will carry that campaign the final distance until it reaches its destination.

Next, we are open to "Clarity Activation" or "Clarity Activation Partners" where "Partners" isn't emphasized as importantly as the first two words, "Clarity" and "Activation".

FInally, we are less interested in acronym ("CAP") logos as we are in seeing the entire name incorporated.

We hope that helps.

Thank you.

Clarity Activation Partners
12 years ago
 
Additional thought- please stay clear of any similarities to the allergy product "Claritin". Thank you.
12 years ago
 
LogoTournament Staff
Hi all,

The contest is extended for a few days at the client's request.
12 years ago
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