Thanks for submitting. We like the color palette and font of Clarity. Also like the emblem in that it looks like a wave of sorts. Very nice. Especially on a black background.
I would ask you to make an adjustment based on two things-
1- Give equal importance to "Activation". Both words are equally important. 2- Reread the brief and maybe go to our competitors website for direction on what our business does. This is a very good "generic" logo, but it doesn't express what our business is or the emotion of what we do- Active, in motion,that we are on foot, bike, truck boat or plane with big billboards- things like that.
Thx for the feedback. Here are two other solutions. I must say i disagree with you on #31 cause wave it self is in motion and if its a big one it floods almost everything.