Clarity Activation PartnersLogo Design Contest

Logo Design Contest
Contests / Clarity Activation Partners

Clarity Activation Partners has selected their winning logo design.

For $300 they received 144 designs from 21 different designers from around the world.
1st
#143

Withdrawn

4th
#144

Withdrawn

5th
#142

Withdrawn

6th
#140

Withdrawn

7th
#139

Withdrawn

Prefers others.
#141

Withdrawn

Prefers others.
#138

Withdrawn

Prefers others.
#137

Withdrawn

Prefers others.
#131

Withdrawn

Prefers others.
#130

Withdrawn

Prefers others.
#129

Withdrawn

Prefers others.
#128

Withdrawn

Prefers others.
#127

Withdrawn

Prefers others.
#126

Withdrawn

Prefers others.
#125

Withdrawn

Prefers others.
#101

Withdrawn

Prefers others.
#100

Withdrawn

Prefers others.
#99

Withdrawn

Prefers others.
#98

Withdrawn

Prefers others.
#37

Withdrawn

Prefers others.
#36

Discussion

 
Whats the difference between #100 & #101?
12 years ago
 
Logo Designer
#100 - plain versions without gradients and shadows.
#101 - version with gradients and shadows

The designs are the same. I can also incorporate boat inside one of the rectangles if you're interested.

Thanks
12 years ago
 
#98-#101- two things-

#1- Needs the addition of a billboard boat icon.
#2- the icon order should be as follows: Person, bike, truck, plane, and boat.
#3- the background colors, where applicable should match the mode of transportation- so for example- the boat should be on a blue the color of a tropical ocean while the plane should have a sky blue background. I like yellow, orange and red for the other three colors and maybe green for the envelope/arrowhead.

Thanks

Daniel
12 years ago
 
Logo Designer
Sure, there you go: #125, #126

Thanks
12 years ago
 
New entries look great. My partner and I are going back and forth on yours vs the other designer for #1.

Final tweak- can you make the icons look like they are moving, like maybe "italicize" the rectangles like you would text?

Thanks

Daniel
12 years ago
 
Logo Designer
new versions:

#127 - version with dark grey company name
#128 - version with blue gradient over the company name
#129 - version without gradients, with a bit different color shades and coloured company name as well as "partners" part.

Please feel free to ask if you want to see more color adjustments.

I think the whole concept if this logo feels like "moving", the arrow part, and now when it's "italicized", even more. But in the same time it stays clean and elegant. I'm glad you like it.

Thanks
12 years ago
 
Logo Designer
Also - I see that you like the company name to be divided by different colors so, I've prepared 2 more versions. Maybe you want to see how it might look like: #130, #131

Thanks
12 years ago
 
#128 & #129 are the finalists. Here's what we are asking you to do with them both:

Put them both on a black background please.

Also, we are sensitive to the emblem looking too "rainbow". In keeping with the theme of the background colors being authentic (ocean blue behind boat, sky blue behind plane) please make the background behind the truck black as in asphalt and make the red behind the person into beige (like sand).

Thanks.

Daniel
12 years ago
 
OK, thanks for doing that. Didn't come out like we thought. Let's still work from #129 but just make the background on the truck black. Also, we'd liike to see the green arrowhead :whole" with a point on the bottom that is aligned over the "v" in activation.

Lets also "bold up" the bike and person icons as well as "Partners" in the text.

Please resubmit on black and white backgrounds with icons in white. I think we have a winner, just needs tweaking still. Thank you.

Daniel


12 years ago
 
Logo Designer
Updated versions: #143, #144

I've tried to align the arrow with "v" but it didn't look good, To do it - we would need to make the whole arrow much bigger, if not - it's not centered with the text. Also, the shape of the "v" is not the same angle as the arrow - so I've decided to align it with "i" instead and now it looks great, and now everything is centered.

Thanks
12 years ago
 
Very good. Let me show it to my partner and unless he has an objection, I think we have a winner. Thanks

Daniel
12 years ago
 
Congratulations on being the winner and thanks for your work. We are very happy with the final two designs #143 & #144.

To approve payment, I am asking for the following renderings in BOTH .eps and jpeg files please:

- #143 as is
- #144 as is
- Both of the above but with the icons changed from white to black (like you did in #139 & #140)
- Then, just the emblem without the text underneath (4 versions- black icons and white icons on black background and white backgrounds)
- And finally, just the text, no logo- 1 each on black and white backgrounds.

10 files in all I count.

Also, what font type and size is the text for future reference?

Thank you again.

Regards,

Daniel
Clarity Activation Partners
12 years ago
 
Sorry- my direct email is Daniel@ClarityActivation.com

Daniel
12 years ago
 
Logo Designer
Sure, not a problem.

But one thing is not quite clear for me, you said:
"- Both of the above but with the icons changed from white to black (like you did in #139 & #140)"

I'm not sure if you're referring to the gradient within the icon that goes from lighter to darker version of the same color, or you're talking about the shadow below the icons like #139.
version #140 doesn't have either gradients nor the shadow, that's why I'm confused.

Thanks
12 years ago
 
I meant versions that the actual person, bike, truck, plane and boat would be black. Not talking about the background colors or gradients (please leave them the same), it's about the actual symbols inside them which are white in #143 & #144, and I would like 2 versions (one on white background and one on black) where the symbols are black like in #139.

Is that a better explanation?

Daniel
12 years ago
 
Logo Designer
Yes :)

I'll sent the final files of the winning design through the website, and also additional versions through the email.

Thanks
Norbert
12 years ago
 
Logo Designer
There is one more thing about the version with the black symbols inside icons.

Both versions - with black and white background have different shadows of blue. That one for the light background is very dark, and if I use black icon inside - it will be barely visible. I'd suggest using black icons only against the black or very dark backgrounds if you want it to look professional.

Regards
Norbert
12 years ago
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