Capital FellowsLogo Design Contest

Logo Design Contest
Contests / Capital Fellows

Capital Fellows has selected their winning logo design.

For $475 they received 136 designs from 14 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We equip new college graduates to live for Christ in all areas of life, though training and exploration of vocation, leadership, service and community in the Washington DC metro area.
Industry
Religious
Color Preferences
Main color: Navy
Secondary color: Light Gray
We are still deciding the exact colors. I will provide those once they are available..
Our Ideas & Additional Information
1. Our current logo (which is attached) is very simple. It has a graphic element that consists of four interlocked circles that represent the four educational themes of our program: vocation (what am I called to do in the world), leadership, service and community. We are not wedded to the four circles, but we would like to keep some sort of graphic element related to these four themes.
2. Our current logo uses all lower case lettering. We chose this initially because we thought it would seem more casual and more inviting. While we are casual and, hopefully, inviting, we are concerned that the logo does not convey the gravitas of the program that would make serious graduates interested in pursuing the program as a post-graduate option. So, we don't want something that is extremely formal, but we feel that we need to increase the level of formality somewhat.
3. We have thought about a shield logo, but are not at all wedded to that idea. The University of Richmond, for example, has a clean shield logo that we like.

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Discussion

 
To learn more about the Capital Fellows program, please take a look at our website: capitalfellows.org. Thanks - JK
8 years ago
 
In the Ideas section, we mentioned the University of Richmond shield logo. If you go that route with the design, it's not necessary that the name "Capital Fellows" be embedded in the shield. Consider the examples of Middlebury College and Rochester where the institution name can either be to the side or below the shield. Thanks - JK
8 years ago
 
Sorry for all of the posts here, but want to clarify a few things. In the description, we used the phrase "Christ-centered". This is churchy language that just means that our program is focused on core Christian teaching. As you think about logo designs, please avoid images of Jesus as a person. Feel free to include a cross, though - perhaps as a subtle element within the design. The overall design shouldn't be "Jesus in your face" - but more on the subtle side. Hope that helps. Thanks! - JK
8 years ago
 
Hey designers - really happy with the work you are doing for us on this tournament! I have the exact blue shade that we're looking for: C: 100 M: 21 Y: 28 K: 16 -- R: 0 G: 1 B: 76 -- #163d4e. Thanks!!
8 years ago
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