Brave OneLogo Design Contest

Logo Design Contest
Contests / Brave One

Brave One has selected their winning logo design.

For $300 they received 277 designs from 12 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Brave One is a full service cause marketing agency that helps corporations promote their social and environmental initiatives.
Industry
Media
Color Preferences
Blue, grey and black. Sophisticated, luxurious and knowledgeable, trustworthy and super cool. No orange, yellow, green, purple. Seriously, no green.
Our Ideas & Additional Information
The Name "Brave One" has a double meaning. On the one hand, it refers to the bravery of our clients as businesses that have taken on the task of social and environmental stewardship. It was also the name of a space dog who completed over 5 historical test flights for the soviet space program. We want to use the image of a Space Dog as the most recognizable logo and emblem of our company. Brave One has been commemorated in many photos and stamps, and the below link will take you to several images you can take as inspiration.

Although we are using an animal as our brand identity, we want to avoid anything overly cartoonish; we are not looking for a mascot, but an emblem.

Also keep in mind that we offer very high-end services and this design must be commensurate with a company that does business with fortune 500 firms.

We are asking you to walk the fine line between edgy and elegant.

Brave One Reference art that may be helpful:
http://dl.dropbox.com/u/2014512/SPace%20Dogs.zip


Logos that would be helpful:
http://logooftheday.com/2009-08-29-dream/
http://logopond.com/gallery/detail/77531
http://creattica.com/logos/samurye/24751
http://creattica.com/logos/laboholic/24046
http://logopond.com/gallery/detail/75044
http://creattica.com/logos/clik-wing/24177
Themes
Luxury
Adventure
Masculine
Simple
Modern
Raw

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Discussion

 
Client
Please see updated reference images in reference to going a bit more "edgy."
13 years ago
 
Client
Think space race design. Inspirational, but still serious. Not cartoonish or silly, but brave and ballsy. A brave look to the future, not afraid to offend. Twist it with a little graffiti style art.
13 years ago
 
Client
Also, feel free to ask questions about what we are going for! Thank you!
13 years ago
 
Client
Please make sure the space helmet looks like a helmet and not a hood/cone they put on sick dogs! Just a warning and something to think about! Thanks!
13 years ago
 
Client
Now we are just looking to make these logos "classier" so they are more logo like for a marketing agency, less like a pet store or restaurant. Thank you all!
13 years ago
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