What We Do
We supply printing paper, in roll and sheet form to publishers, catalogers and printers.
Top Three Things to Communicate
#1 - That we sell PAPER, since our co. name does not say it.
#2 - That we are a large and solid company with many resources
#3 - We have cutting edge tech, but that we are also 157 year old!
Our Target Audience:
Catalogers and magazine publishers as well as printers. These are often production people who also purchase the paper for their project. Probably 65% men. Average age about 48. All over US. Most have 4 year degree. Interests in the Graphic Arts.
Blue. Possibly green to show that we have a wealth of recycled offerings. Maybe also grey or gold.
Our Ideas and Additional Information:
I was thinking of this slogan, "Heavyweights in Paper". Heavyweights is a paper term as well of course as a boxing metaphor. Possibly some boxing gloves could be used with this? Just an idea...but don't let that totally infuence your creativity.