We supply printing paper, in roll and sheet form to publishers, catalogers and printers.
Industry
Media
Top Three Things to Communicate
#1 - That we sell PAPER, since our co. name does not say it.
#2 - That we are a large and solid company with many resources
#3 - We have cutting edge tech, but that we are also 157 year old!
Our Target Audience:
Catalogers and magazine publishers as well as printers. These are often production people who also purchase the paper for their project. Probably 65% men. Average age about 48. All over US. Most have 4 year degree. Interests in the Graphic Arts.
Color Preferences
Blue. Possibly green to show that we have a wealth of recycled offerings. Maybe also grey or gold.
Our Ideas and Additional Information:
I was thinking of this slogan, "Heavyweights in Paper". Heavyweights is a paper term as well of course as a boxing metaphor. Possibly some boxing gloves could be used with this? Just an idea...but don't let that totally infuence your creativity.
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Designers: Please note - we have extended the contest date. This is not due to our unhappiness with the already submitted designs, but with a key decision maker being away until next week. Thank you for your patience.
Please take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914. Also, Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest.
Scott EastCoast Creative Designer/Volunteer LT Moderator
