Bradner Smith & Company Logo Design Contest

Bradner Smith & Company has selected their winning logo design.

For $300 they received 150 designs from 33 different designers from around the world.
Contest
Logo Design Brief
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danielwalsh
United States

What We Do

We supply printing paper, in roll and sheet form to publishers, catalogers and printers.

Industry

Media

Top Three Things to Communicate

#1 - That we sell PAPER, since our co. name does not say it.
#2 - That we are a large and solid company with many resources
#3 - We have cutting edge tech, but that we are also 157 year old!

Our Target Audience:

Catalogers and magazine publishers as well as printers. These are often production people who also purchase the paper for their project. Probably 65% men. Average age about 48. All over US. Most have 4 year degree. Interests in the Graphic Arts.

Color Preferences

Blue. Possibly green to show that we have a wealth of recycled offerings. Maybe also grey or gold.

Our Ideas and Additional Information:

I was thinking of this slogan, "Heavyweights in Paper". Heavyweights is a paper term as well of course as a boxing metaphor. Possibly some boxing gloves could be used with this? Just an idea...but don't let that totally infuence your creativity.

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

danielwalsh
United States
Could we add to the design our year of origin? Such as "Since 1852" or "Our 3rd Century".
13 years ago
danielwalsh
United States
I think that whatever logo we choose it will have the slogan "Heavyweights in Paper since 1852" in it. Thanks everyone!
13 years ago
danielwalsh
United States
Designers: Please note - we have extended the contest date. This is not due to our unhappiness with the already submitted designs, but with a key decision maker being away until next week. Thank you for your patience.
13 years ago
2B Pencil
Canada
Hello Daniel,

Please take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914. Also, Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest.

Scott
EastCoast Creative
Designer/Volunteer LT Moderator
13 years ago