Bradner Smith & CompanyLogo Design Contest

Logo Design Contest
Contests / Bradner Smith & Company

Bradner Smith & Company has selected their winning logo design.

For $300 they received 150 designs from 33 different designers from around the world.
1st
#150
8th
#105
New
#93
New
#96
New
#94
New
#113
New
#12
New
#116
New
#115
New
#114
New
#104
New
#95
New
#64
New
#63
New
#61
New
#60
New
#27
New
#13
New
#5

Withdrawn

New
#4
Prefers others.
#92

Withdrawn

Prefers others.
#62

Withdrawn

Prefers others.
#53
Prefers others.
#39

Withdrawn

Prefers others.
#15

Withdrawn

Prefers others.
#14

Withdrawn

Prefers others.
#6
Prefers others.
#3

Withdrawn

Prefers others.
#2

Discussion

 
Client
Entry #2. I like this because it combines both a roll (web) of paper and ends up in a sheet of paper. I also like the green "&". My question, could this be be inverted if the hole box logo were not used. In other words, if you were printing this on a white sheet and you didn't use the blue box, could the logo letters and design be in blue?
15 years ago
 
Client
Regarding #2 again, and actually for all designs, I think we have to get "1852" into the logo if possible, or Since 1852, or "our third century" etc
15 years ago
 
Client
regarding #53 - I really appreciate your hard work and I like this design a lot. My company is pretty determined to have the Bradner Smith name be in blue. The green background won't fly, nor will a blue background. Would it be possible to do this design just using a white background? I think the sheet part of the roll could be in green, along with the "&" and the "heavyweights..." in grey. Thanks again.
15 years ago
 
Logo Designer
daniel, the difference between #62 and #64 is two things.... I noticed the dot of the "i" was shifted in #62 and I increased the size of Bradner Smith in #64, overall it looks more balanced, you may want to swap out #62 for #64 thanks!
15 years ago
 
Client
a key decision maker thinks the "roll" looks like an adding maching roll. I do see his point. The rolls we sell do not ever have a "hollow" core. They are solid throughout with a "wooden or metal core". I guess the point is, you'd have a better chance if you can address this by making the roll solid, with maybe a small subtle, solid circle in the middle. Sorry if I'm not communicating this too well. I prefer #62 design because the slogan is on the bottom. Also, if you want to deepen the blue color, that would be preferable. Thanks!
15 years ago
 
Client
#92 looks great. #93 and #94 - VERY cool idea with the & and the roll!
15 years ago
 
Logo Designer
#93 good design..
15 years ago
 
Client
#92 and #96. Both are looking very good, but could you make the Blue a lot darker and deeper. People here are pretty insistent on what they refer to "Bradner Blue". Thanks!
15 years ago
 
Logo Designer
#104 and #105 both with a darker blue... thanks!
15 years ago
 
Client
Wonderful! Thanks!
15 years ago
 
Client
Regarding #105, could you make the "Heavyweights in Paper Since 1852" a bit larger? People are having trouble reading it.

Also could you tell me how this works: If we select your design, how much are you allowed to work with us on any finishing touches after you've won? Say for instance we wanted a font change or some other tweek - how much can happen after you've won? Thanks!
15 years ago
 
Client
Regarding #113, could you possibly make the tagline a bit "thinner"? I think the font is more readable now, but it looks a bit "thick" - talking about the "Heavyweights..." Thanks!
15 years ago
 
Logo Designer
#150 has the lighter type face, I like it, I think it actually reads better having it opened up a bit more.
let me know if there's anything else.
15 years ago
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