BOKUfirst Logo Design Contest

BOKUfirst has selected their winning logo design.

For $330 they received 145 designs from 22 different designers from around the world.
Contest
Logo Design Brief Hide
dilasso
Austria

Slogan

females in research, science and technology

What We Do

The programm offers additional qualifications for female students to prepare them for a future job in the corporate R&D-Sector.

Industry

Education

Top Three Things to Communicate

#1 - Research & Development as attractive carreer
#2 - technology is female
#3 - high potentials

Our Target Audience:

Female Students of the University of Natural Ressources and Applied Life Sciences Vienna/Austria

Color Preferences

please consider the CD of the University (www.boku.ac.at) -> green, white

Our Ideas and Additional Information:

The logo of the University should/could be part of the solution. You find it her: http://www.boku.ac.at/fileadmin/template/current/images/BOKU_Logo.gif
I can also send it in higher quality if necessary.

Themes

Feminine
Quiet
Necessity
Economical
Serious
Modern
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
2nd
3rd

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5th

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10th
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1 2 3 4

Discussion

Discussion

dilasso
Austria
I count on you :-)

Thanx in advance for your participation. I'll send an additional original Salzburger Mozart Kugel to the best female participant.

Roland
12 years ago
dilasso
Austria
@fabiobarreiro
#1 and #2 ... I like the idea, but FIRST ist an acronym for "females in research, science and technology". Therefore i donĀ“t like a short form of the acronym. Would be hard to get the meaning of it.
The green should be darker (#5eb63c).
12 years ago
dilasso
Austria
@ufotofu (galactic name :-)
#3 ... be a little bit more creative with the "FIRST" (but stay with letters as it is an acronym)
I would like the slogan under the logo:
"females in research, science and technology"
12 years ago
dilasso
Austria
thanks Pat, (#4)

i like your approach ... but i guess the administration of the university likes the logo (as seen on the website (www.boku.ac.at). Can you stick a little bit closer to it? Also i would like the slogan underneath the logo: "females in research, science and technology".

the green should be darker (#5eb63c)

roland
12 years ago
dilasso
Austria
All of you ... Thanx for participating so far
2 Things:
- color of the green should be #5eb63c
- The size of the LOGO of the University ("BOKU") can also vary. Also it is not obligatory to use it (it's said in the content brief: should/could). Who knows, maybe a creative idea can lead to a full redisign of the CI ;-))
12 years ago
dilasso
Austria
I extended the contest as I'm at a Conference this week and didn't really find enough time to comment on the entries. There are quite a few very good Ideas, but i still miss the one i really want ;-)

Thanx for your participation so far. I will comment as soon as possible.

Roland
12 years ago
Joe Dexter - OFF
Indonesia
Why #45 get Rank 1 ? It is same logo, isn't it ?
12 years ago
dilasso
Austria
@Joe Dexter ... same logo as which one? I ranked it cause i liked it!!
12 years ago
dilasso
Austria
Sorry, that this information comes late. here are the official colors that i just recently got.
CMYK
C = 70
M = 0
Y = 100
K = 0

RGB
R = 77
G = 172
B = 38

Pantone
362C

They should be used as green!

Roland
12 years ago
Joe Dexter - OFF
Indonesia
@Dilasso....same with http://www.boku.ac.at/fileadmin/template/current/images/BOKU_Logo.gif
Is it no problem ? If not, I will submit simmilary with it too :) Thank you for comment and I sorry to #45 You are great. Keep spirit to all of you.
12 years ago
branding
Germany
Did you look at the new designs?
Your feedback welcome.
Thanks.
12 years ago
I create, too
Greece
feedback please :)
12 years ago
dilasso
Austria
OK, contest's over.
Congratulation to charcoal for the winning LOGO and to peron and zie for second and third place as well as to the other ranked designers.

And Thanx to all of you for participating. This is a great oportunity for getting a professional logo for a reasonable prize. I will be here more often i guess.

Some comments on the decision and my lessons learned:

(1) The winning design has a quite female touch with the letters "first". The jury was partly female and as the project is for female students, this was part of the jury's decicion
(2) Perons design (second place) was my favorite as it represented the main topis of the universities research (natural ressources, sustainability, forestry) quit well. Anyway, because of (1) it ranked only second

Lessons learned:
(1) The communication about the original BOKU-Logo was confusing i guess. This was due to the restrictions of the holder of the IPR of the logo. It was quite confusing for me to. Next time i would only let the original logo be placed as placeholder, so i could put the logo just beside the original one.
(2) i noticed that the communication at the end of the tournament was qiute stressing. sorry for not responding to every participant. I had to do my regular work beside the contest :-)
(3) The communicationitself helped a lot at the end to communicate my whishes.
(3) The time-zone-shift favored people in the eastern part of the world as I was mainly working during the morning CET. So especially at the end, they had an advantage. I couldn't have made it in another way!

So thanx again for participating and keep on with your great designs at logotournament!

roland
12 years ago