Bear Threads Logo Design Contest

Bear Threads has selected their winning logo design.

For $500 they received 192 designs from 23 different designers from around the world.
Contest
Logo Design Brief
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Dr. Brown
United States

Slogan

The Right to Bear Threads

What We Do

This business is a nonprofit that goes into inner city/impoverished communities (here and abroad) and
works with kids to create a piece of wearable art that represents an issue in their community they would like to see recognized and bettered. These articles of clothing are then sold worldwide and the proceeds go back into the community to help with the issue the kids chose to highlight.

The name of this organization is "Bear Threads", and the slogan is "The Right to Bear Threads". It's a play, of course, off the idea of the "The Right to Bear Arms" which was a colonial American construct used by the first immigrants to protect themselves and their communities. I am reappropriating this idea to kids who are similarly using fashion to fight for their communities against issues of poverty and lack of empowerment.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Fashion
#2 - Activism
#3 - Youth

Our Target Audience:

One of the target audiences for this logo are the children that will participate in the program. It should also be an image that resonates with the inner city communities in which these participants are recruited. Finally, possible funders/investors should be inspired and galvanized to contribute to this organization by the logo.

Color Preferences

Use any and every color you want.

Our Ideas and Additional Information:

For the logo, I am thinking of a graffiti type caricature of a boy
with an afro mohawk (Kanye West style), that will look kind of like an old British Benjamin Franklin wig, holding a dramatically large sewing needle like a gun in the crook of his arm, while wearing a colonial style war jacket over a bright, contemporary t-shirt, jeans and bright high top sneakers. IMPORTANT: This is my idea for the logo but I am open to other suggestions. Please feel free to share other ideas or images that this company inspires in you.
NEWEST MESSAGE: So, I've realized that my original logo suggestion was a bit too detailed and complex, based on the comments I have received and what has been submitted. So I have come up with a more precise logo idea. I would like to see a raised fist (reminiscent of the Black Panther movement or Tommy Smith's 1968 Olympic fist salute) holding a large needle with the thread hanging down and spelling: The Right to Bear Threads. I like bold and bright colors. I am particularly draw to red, green, yellow, and black. Please use these colors. Keep it bold and bright.

Themes

Complex
Colorful
Bright

Style

Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

Briscoe
United States
Your logo idea is very specific. The initial concept that I got from reading the creative brief is quite a bit different. Before I (and other designers) put some work into our own ideas, would you consider seeing something different? I think there is a lot of room for clever word plays and imagery.

Thanks!
13 years ago
Dr. Brown
United States
Thanks for that Feedback. Absolutely, I am open to whatever people come with. The idea I included is just what came to be me when I was thinking about the company name. But I am very intrigued to see how others interpret it. Feel free to share whatever it inspires in you.
13 years ago
Dr. Brown
United States
Thank you to everyone that has taken the time to make submissions thus far. However, I wanted to discourage designers from continuing with the bear (as an animal) angle. While I understand that this organizations is geared toward children, the communities I serve are inner city communities and a teddy bear does not hold the same cultural cache it would for suburban youth. Plus, I will be working with middle and high school students. I want to take a much edgier and more age appropriate approach. I have a very clear meaning for the "Bear" of Bear Threads as outlined in my contest brief. I want to stay true to that message. The use of a teddy/panda bear based image detracts from that angle. Therefore, please no more submissions that use the bear animal image. I really appreciate all the effort put in thus far and look forward to seeing more.


13 years ago
jimhack3
United States
Briscoe speaks for himself, and not for all designers on LT. We can each speak for ourselves, and I personally am quite fine with your design requests specificity. I think that each designer should submit his interpertation of the logo request, and deal with you the CH on an individual designer basis. See you soon, it's coming!

Best,
Jim

13 years ago
jimhack3
United States
I say that with all due respect to Briscoe.

Jim
13 years ago
Dr. Brown
United States
For me, the purpose of any community development project is to encourage people to think outside of their box. So, I am grateful that Bear Threads is already inspiring such variety in interpretation. I appreciate those who are aligned with my initial vision for the logo and encourage those who come up with a completely different angle. Both are welcome here. And while I was super excited by the ideas that I had (and kinda wish to see someone attempt it), I am open enough to realize that there is genius in the unknown. Everyone's opinions, comments and ideas are welcomed (As long as it doesn't involve teddy bears. Sorry. I might have some long forgotten trauma as a child to address ;-).
13 years ago
Dr. Brown
United States
So, I've realized that my original logo suggestion was a bit too detailed and complex, based on the comments I have received and what has been submitted. So I have come up with a more precise logo idea. I would like to see a raised fist (reminiscent of the Black Panther movement or Tommy Smith's 1968 Olympic fist salute) holding a large needle with the thread hanging down and spelling: The Right to Bear Threads.

I like bold and bright colors. I am particularly draw to red, green, yellow, and black. Please use these colors. Keep it bold and bright.

I hope this helps refine my vision. Happy Designing.
13 years ago
Dr. Brown
United States
For those wondering why I have extended the contest, it is not because I am not happy with my selection.

There are many logos here that I love.

I needed the extra time to ensure that I was able to get enough feedback from my kids. They will play a significant role in choosing the winning logo.

For those still interested in submitting more logos please feel free. Again, thank you for all the time, effort, enthusiasm and comments. I have enjoyed this creative process with you.
13 years ago
ashe
Indonesia
Great contest. Wish i joint here..
13 years ago