What We Do
This business is a nonprofit that goes into inner city/impoverished communities (here and abroad) and
works with kids to create a piece of wearable art that represents an issue in their community they would like to see recognized and bettered. These articles of clothing are then sold worldwide and the proceeds go back into the community to help with the issue the kids chose to highlight.
The name of this organization is "Bear Threads", and the slogan is "The Right to Bear Threads". It's a play, of course, off the idea of the "The Right to Bear Arms" which was a colonial American construct used by the first immigrants to protect themselves and their communities. I am reappropriating this idea to kids who are similarly using fashion to fight for their communities against issues of poverty and lack of empowerment.
Our Ideas & Additional Information
For the logo, I am thinking of a graffiti type caricature of a boy
with an afro mohawk (Kanye West style), that will look kind of like an old British Benjamin Franklin wig, holding a dramatically large sewing needle like a gun in the crook of his arm, while wearing a colonial style war jacket over a bright, contemporary t-shirt, jeans and bright high top sneakers. IMPORTANT: This is my idea for the logo but I am open to other suggestions. Please feel free to share other ideas or images that this company inspires in you.
NEWEST MESSAGE: So, I've realized that my original logo suggestion was a bit too detailed and complex, based on the comments I have received and what has been submitted. So I have come up with a more precise logo idea. I would like to see a raised fist (reminiscent of the Black Panther movement or Tommy Smith's 1968 Olympic fist salute) holding a large needle with the thread hanging down and spelling: The Right to Bear Threads. I like bold and bright colors. I am particularly draw to red, green, yellow, and black. Please use these colors. Keep it bold and bright.