ASEAN Federation of Textile Industries (AFTEX)Logo Design Contest

Logo Design Contest
Contests / ASEAN Federation of Textile Industries (AFTEX)

ASEAN Federation of Textile Industries (AFTEX) has selected their winning logo design.

For $500 they received 210 designs from 39 different designers from around the world.

Logo Design Brief

Client
Thailand
What We Do
AFTEX is a regional industry body whose membership comprises the national textile and garment-related industry associations from the 10 Association of Southeast Asian Nations (ASEAN) countries.
Industry
Non-Profit
Color Preferences
Open
Our Ideas & Additional Information
The abstract or pictoral mark would be used on its own, and with one of the following brand acronyms (long form if it is to be spelled out):-

1) AFTEX (ASEAN Federation of Textile Industries);
2) SAFSA (Source ASEAN Full Service Alliance).

And the mark would also be used with the following product (tagline in brackets):-

3) Source ASEAN ("for Quality Textiles & Apparel").

Therefore, please submit your idea(s) on its own and with one or more of the above brands/product to demonstrate relative placement of logo and font selection for brand/product.

Please only submit your idea(s) on a white background.

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Discussion

 
Client
Hi all,

Couple of points to make after viewing the first 18 entries:-

1) In addition to an example that includes one of the AFTEX/SAFSA/Source ASEAN brand/product names, please submit an example featuring only your pictoral/abstract mark idea so that we can get a good look at it.

2) You could try to inject an "Asian flavour" into your idea -- but do this without being culturally-specific, because ASEAN is a culturally-diverse group of 10 Southeast Asia countries. Challenging, we know.

Thanks!
14 years ago
 
Client
Hi all,

Some very interesting ideas forthcoming! There was a rush of ideas toward the end of the contest period, which doesn't leave much room for tweaking, so we've extended the contest for another seven days. In the next day or two we will start ranking.

Please note that we will probably most frequently use a horizontal format, i.e. with the abstract/pictoral image to one side of the AFTEX/SAFSA/SourceASEAN brand names. Of course for some applications we will use a vertical "image-above-name" format, but please submit your idea in the horizontal.

Thanks everyone!
14 years ago
 
Client
The first round of ranking is complete. The order is fairly random at this stage, because there are few pairs of eyes that have yet to review the options here at AFTEX. But we have added comments to each of the ranked designs, which we hope will spark some more ideas from all of you! We appreciate your efforts everyone!
14 years ago
 
Client
Dear all,

A few more people have participated here to come up with a shortlist of ten which will go to a vote. We will hopefully have a clear winner within a week.

Thanks all so much for your contributions and efforts!

Cheers!
14 years ago
 
Client
Dear all,

Still waiting for votes to come in. Based on the results, we will pick a winner and settle the final ranking. Hopefully by Friday. In any case, this has to happen by Monday.

Cheers!
14 years ago
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