AeroLite (Pedals)Logo Design Contest

Logo Design Contest
Contests / AeroLite (Pedals)

AeroLite (Pedals) has selected their winning logo design.

For $300 they received 136 designs from 25 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
AeroLite is the manufacturer of the lightest and most aerodynamic (bicycle) pedal in the world.
Industry
Sport
Color Preferences
Blue: PMS 2738C (Royal Blue), or similar
Red:PMS 185C (Red), or similar
Black and / or White.
Yellow and green are not top choices, but in the right design would be considered.

Orange, Purple, pastels are not options we would like to see.
Our Ideas & Additional Information
Would like to see something that potentially encorporates the pedal into the diagram.
Color options are open, but would like to see options that include any / all of: PMS 185C (Red), PMS 2738C (Royal Blue) and Black.

The current web site that will be revamped based on the new logo and image can be found at www.aerolitepedals.com/products.htm
Themes
Adventure
Masculine
Luxury

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Discussion

 
Client
Thank you for posting. We like the incorporation of the crank into the image, but first glance it give the Appearance of a “Q”. Maybe try turning the “O” into the end of the pedal (see one of the images), and making the words more representative of Aerodynamic and light weight? Thank you
13 years ago
 
Client
#3 like the design, but would like to see two changes: Change the blue to a “Brighter Blue” not an electric or neon, but something brighter. And try something with the typeface for “Lite” to make it “lighter”?
13 years ago
 
Client
#4 Please work with the airfoil to create: more of an airfoil like that of air over a airplane wing, and flip the direction of the foils to point to the right. Also try brightening the blue – as in #3.
13 years ago
 
Client
The designs are good so far, but let's continue to think light, aerodynamic and "Fast"!

Color options are as directed, but we are also open to other options as well - 3 dimensional / shading, chrome, etc. are welcome too!

Thank you,
13 years ago
 
Client
Thank you all for the submissions, we are starting to get some great looking logo's! Few things to think about are:
A) Speed
B) Light Weight
C) Movement (to the right)

We are realizing two things: The pedal itself becomes lost in logo's that reference or entail bike components (chainring / crankarms / etc.) We would prefer to keep the focus on the three aspects above, with possibly incorporating the pedal as part of the name - but it is not a necessary element.

Blue: the pantone referenced was not correct for on screen - please use a brighter (but not quite neon) blue.

Thank you!


13 years ago
 
Client
We are starting to see a good number of submissions that have potential, but we're not quite there - still some tweaking and time for new ideas to be brought in! Keep the ideas coming!
13 years ago
 
Client
Thank you for all the work, new suggestions / submissions and tweaks! Good stuff is coming to life!

couple updates:
1. Would like to see the words "Performance Pedals" below the name going forward.
2. We like the chrome look, but need to get away from it as it is one of the primary colors of another company in the industry. the Chrome look is a really "Nice to Have" but focus should be on Black, Red and / or Blue in combination. If the logo can be reversed out from a light background to a dark that much better!

Thank you!
13 years ago
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