AeroLite (Pedals) Logo Design Contest

AeroLite (Pedals) has selected their winning logo design.

For $300 they received 136 designs from 25 different designers from around the world.
Contest

Designs by Revotype

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#94
3rd

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#42
5th

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#43
New

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#112
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#51
New

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#30
New

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#22
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#6
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#3
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#10
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#2
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#7
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#4
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#5
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#108
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#96
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#95
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#91
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#90
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#89
New

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#58
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#57
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#56
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#55
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#54
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#53
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#52
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#50
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#44
New

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#34
New

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#33
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#32
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#31
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#29
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#23
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#9
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Discussion

Revotype
Mexico
Thanks for your feedback usually by rule we are not allowed to make comments about our work in the general contest page but we can keep adjustments to follow here in each designer's page, i will work all the details you pointed before, i am glad you liked my designs.

I really use the PANTONE blue color you recomended but i think sometimes when exporting the .jpg file color changes a bit i will try to submit a more accurate blue, thanks again.

Rick
11 years ago
AEROLITE
United States
Sorry about that... first time posting.

You are correct - on the screen the blue (I referenced) is almost purple, but on fabric it comes out as a brighter blue. I like the new color - thank you - and you can even go a bit brighter with the postings.

With #7 i like the concept, but can't describe exactly what I want to see. Please try the following:
A) Squish the airflow and make it more (American) football shaped
B) Change the direction on the "Foils" as pedals / cranks trun clockwise, thus indicating forward motion.

thank you!
11 years ago
Revotype
Mexico
Thanks i have submitted another design after reviewing your last feedback about the football shape #22.
11 years ago
AEROLITE
United States
Hi Rick,

Please try somethign for us - take #22 and make the "o" an o, vs the graphic then take it in two directions:
A) Go into a greyscale with black and grey - including the markings on the end
B) try adding some shading / reflections to help the name stand out a bit

We are also intrigued by the lines you put into #10, and would like to see a bit more of that?

Thanks again!
11 years ago
AEROLITE
United States
Hi Rick,

#30 is looking good - like the format! Let's take that one and put it into blue / red and keep the shading / metalic look but add some background shading?

#23 Like the name but the others are not fond of it due the the similarity of the "Nike Swoosh", and with Lance and Nike back into cycling we don't want to risk anything, or e seen as a Me Too company!

Thanks,
11 years ago
AEROLITE
United States
Hi Rick,

#43 is really starting to take shape! Thank you!

Few suggestions:

1. tone down the transition / fading just a bit as it seems to loose some of the mid sections of the letters (A's bar, E's center bar, etc.),

2. And see if shadowing would help make it stand out as is, or with the minor tweak to the fading?
11 years ago
Revotype
Mexico
Pretty good, thank you, let me apply those suggestions to #43
11 years ago
AEROLITE
United States
Hi Rick,

The new designs are starting to look really sharp - but couple suggestions were brought to my attention.... that are bringing up a few more requests:

1. The foils on #30 are the right length (we think), but I was reminded tonight that airflow should be over the top of most things, not under; therefore, let's flip the foils so they go farther across the top, with the shorter wing on the bottom.
2. On the bottom place the text "Performance Pedals" such that it flows into / fits well with the foil (you pick the font, but should be strong like #30, just much smaller?)
3. We like the colors of 50 and 51 (really like the color of 30, but too similar to others in the industry as we continue to look)
4. CAUTION: we like 43 the more we look at it, but currently the "Shading" takes too much away from the smaller foil. When going with a smaller foil the shading may need to be reduced on the foils and on the name? With possibly some shadows on the background?

thanks again, we really like what we're seeing, just trying to get the fine tuning down!

cheers,


11 years ago
Revotype
Mexico
Thanks for your feedback most of it i try to apply it in the most accurate way to designs, i love to work with you guys, i decided to manage the airflow wing same length up and down this gives more symmetry to the logo, i tried to use shadows for the lettering as you suggest but i believe don't make much of good, i also applied in few options the pedal as detail attached to last letter "e" #56, i hope you like best, thanks.
11 years ago
AEROLITE
United States
Hi Rick,

Really like the pedal "End" on the tail of the "E", good work!

Let's use #50 as a start for this round of twealing:

1. leave the colors the same
2. Add Performance Pedals to the bottom of AeroLite in blue
3. off the end of "Performance Pedals" have the foil start and continue up and around the end then over the top, ending around the end of the first "E". The concept being that the air foil would go the entire way, but the words would kick it off.
4. please provide three versions - one with the red and blue with the Chrome look, one with flat colors (no shading), one in all black - no shading.

Sorry for so many requests, but think we're getting somewhere!

Thanks again,
11 years ago
Revotype
Mexico
No problem at all with new requests let me do them every one of them to get there thanks to you.
11 years ago
AEROLITE
United States
Good news - thank you!
11 years ago
Revotype
Mexico
Hi AEROLITE. #89 #90 #91

I hope i did all suggestions to perfection, if you have anything more to add or change please let me know, thank you.
11 years ago
AEROLITE
United States
Hi Rick,

89 / 90 are almost there! We like the flow better over the top - thank you!

Hopefully the last suggestion.... please have the foil start a the end of words "Performance Pedals", so starting at the last S in pedals the foil would then continue over around the end and over the top. The goal / thought is that the words woud then flow into the foil and flow. Please let me know if that makes sense?

We also like the tail of "E" as in 57 ending in circle represenative of the pedal. Please re-incorporate that!

Thank you,
11 years ago
Revotype
Mexico
Pretty good let me submit those suggestions, thank you.
11 years ago