The logo is composed of a unique, abstract symbol to signify pedals and speed. The two triangles represent pedals with an imaginary crank. The negative space between the triangles can be seen as a letter A for Aerolite. Being in italics, the logotype suggests speed and movement.
The symbol can stand on its own and scales well even to smaller sizes, say a favicon.
Let me know if you see potential for this design and I'll be more than happy to update it for you. Thanks in advance for your time reviewing my submission.
I like the concept, but unfortunatley the logo is too similar to "Speedplay", which holds the largest percent of market share in the pedal segment. If it weren't for that we would love the submission.
The colors are also a nice change. please apply the same logic on something a bit different!
The logo is very simple, as any logo should be, yet it conveys speed with a central axis. If you look closely, the "swirl" graphic is actually a stylized letter "a", the first letter of AeroLite.
Let me know if you see potential in this design and I'll be more than happy to update it for you.
Thanks in advance for your time in reviewing my submission.