A Gift Worth Giving Ltd Logo Design Contest

A Gift Worth Giving Ltd has selected their winning logo design.

For $400 they received 203 designs from 33 different designers from around the world.
Contest
Logo Design Brief
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cshearman
United Kingdom

What We Do

Provides a shopping portal for registered charities to sell gifts to raise funds.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Honesty/trustworthiness
#2 - Benevolence
#3 - Alternative gift giving

Our Target Audience:

more likely to be male than female (perhaps?), reasonably web-literate, comfortable with online purchasing, probably urban, professional, educated, ethically minded with social conscience, would probably take quality Sunday paper, Guardian reading/left leaning, benevolent, alternative thinking, arthouse cinema going, would buy the big issue, 30-50 year olds.

Color Preferences

green, olive, blue, grey, black

Our Ideas and Additional Information:

The logo must not look too glitzy or bold. It needs to be understated, simple, in one or two colours, no gradients, tints, shadows etc.
It needs to convey honesty, trust, growth, gift giving, happiness, benevolence, integrity, novelty. It will be used to market many differtent types of products from many different charities and so needs to be neutral in terms of product type and purpose it will be used to sell. It will also be used on pages that will contain charity information, so as a brand, it needs to be neutral enough to not take away from the charity branding.
I like the logo used here: www.charitycards.co.uk (bird and envelope). I also like the simplicity and neutrality of the Spotify logo (www.spotify.com).
I also like the idea of trees or growth, as in an idea which is about charitable gift giving, plant a seed of good now, and it will help people in the long term. e.g. http://www.logoking.com/indetail.php?id=160 but with a more obvious link to gift giving.

Definitely don't want anything that's too arty, girly, complex, pictorial, or cheesy. Just something plain, simple and honest. It should be styled to be more for a european market than a US market.

Themes

Economical
Simple
Necessity
Playful
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

cshearman
United Kingdom
Hi - wow, some logos already. That's amazing. I like #1 more than #2 (not sure about the way the text rolls upwards to the right). They fit the clean, simple and honest looking brief. I'm slightly in two minds about the heart shapes. To me a heart shape is about love, which is not quite the target concept. I assume this is linking in part to the benevolence bit? Would love to see some more ideas, perhaps somehow incorporating a 'gift' but in a slightly non-obvious/subtle way. i.e. I don't think I'm just looking for a logo of a box with a ribbon, but that's a starting point for inspiration I guess. There's also the charity angle to play on - the growth of ideas and how giving a little can make such a big difference to people. One of the links I provided in the briefing material showed a stylised (if that's the right word) tree with blobs of green on a simple brown trunk. Although the subject matter is tenuous, I liked the concept of a tree representing growth, steadfastness, goodness etc. I'm not saying 'can I have a logo of a tree', but again, it's a starting point for the concept.
Right! - I'm going to stop for now... I'm beginning to not make sense even to myself! :-)
13 years ago
cshearman
United Kingdom
One more quick comment... the "Ltd" bit doesn't need to feature in the logo. It's maybe better to have the web address referenced instead: www.agiftworthgiving.co.uk. Could just append the .co.uk bit, and drop the www bit?

13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
cshearman
United Kingdom
Thanks for all the entries so far. My 'advisors' here are telling me they are unsure about my suggested use of the olive colour. Would love to see some variants/new logos without that to see how they'd look. Apologies to those of you that have focussed on this so far. I'm really impressed with the quality and thoughtfulness of all the entries so far. Please keep them coming!

Thanks
Chris
13 years ago
cshearman
United Kingdom
A quick follow up comment...

The entries so far have all been excellent. I think the ranking I've done shows that I prefer bolder, simpler designs. I'm not completely against using a 'box with a bow' concept, but I am looking for something a little different/non-obvious/deeper than just a box with a bow.

Colour and complexity of logos have been good. The logo will need to be on the website (probably with a white background), and will also need to be printed (in colour), but on white paper. So it can't be too complex/fussy. The font used needs to follow the same principles.

Great work so far. Looking forward to seeing how some of the ideas here develop/pan out, and also to see any new ideas. I'm happy for your creative imaginations to take this in other directions!

Thanks everyone.
Chris
13 years ago
cshearman
United Kingdom
Hi

I'm just wondering if a quick review of some design ideas may keep the creative juices flowing for you designers...?

So - thinking about gifts, I think of the following things...
- boxes covered in wrapping paper/being unwrapped etc
- ribbons
- bows
- sellotape
- gift labels/gift tags

The gifts being sold through the company could really be anything at all... whatever the charity can get to sell e.g. christmas cards, t-shirts, mugs, candles, etc etc. However, I don't think we want this to affect the design, as it could be anything, and so incorporating any one idea may be confusing.

The gifts are being sold on behalf of charities, so when I think of charities, I think of donations, good work, benevolence, helping those less well off, sharing, generosity, learning, understanding, compassion, concern, belief, welfare.

Not sure if any of that helps, and I don't want to lead the design process too closely. Feel free to work on the ideas above, but please keep the logos simple, clean, and limited to 2 or 3 colours.

Thanks so much to all of you who've posted so far. I look forward to having my decision made even more difficult with further postings. :-)

Cheers
Chris
13 years ago
cshearman
United Kingdom
Thanks to everyone posting logos. They are coming thick and fast now, so I can't comment on them all individually, but there are some really interesting ideas in there. I think you can tell from my ranking that I'm coming full circle on the design idea now, and have realised that I need to keep it very, very simple, and based on the gift box concept. Other themes can be secondary, but the gift needs to be the obvious thing, and the other themes mustn't over-complicate the logo.

Thanks again to you all for the logos so far. You are making my judging job very difficult indeed!

Cheers
Chris
13 years ago