68 DigitalLogo Design Contest

Logo Design Contest
Contests / 68 Digital

68 Digital has selected their winning logo design.

For $575 they received 204 designs from 37 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Success Follows Strategy
What We Do
68 Digital provides digital marketing strategy services, digital marketing team composition consulting, digital marketing tool selection consulting, and agency/vendor selection and management services to private and public sector clients.
Industry
Consulting
Color Preferences
Reds, blues, blacks, purples, but not a combinition of all. I prefer a single color, with perhaps one additional accent color. Darker hues in blues and purples would be better than lighter. Logo MUST work in color, grayscale or black and white.
Our Ideas & Additional Information
I am sort of fond of the numerical typeface/stencil used by the US Navy to designate their aircraft carriers because of the height and weight of the number. Look for images of the "68" on CVN-68. It's strong and unambiguous.

That said, I do not like the squared off corners of that typeface since its over the top masculine. For the number treatment, look for a typeface that gives the height and power of the navy type, but without the hard edges.

Also, I'm probably not in favor of using that heavy, tall kind of type for the alphabetical characters, only the number.
I use the domain name 68digital.com and I would possibly like the autonomy to be able to add ".com". congruously somewhere in the logo on occasion. similarly, I would like the ability to drop the "success follows strategy" tag line in some circumstances.

In a nutshell, I need the logo to work by itself "68 Digital", with the .com "68 Digital.com" and with the "success follows strategy" tag line.

I'm not fond of the typical pixelated look so many digital marketer logos take on.
Themes
Masculine
Simple
Luxury
Modern

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Discussion

 
Client
See my updates to the brief as it pertains to the Navy typeface. I don't like the hard scrapbook edges on that typeface, only the height and weight.

Also, please avoid American patriotic motifs.
10 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion



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10 years ago
 
Client
Message to the 5 finalists:

Thanks for your hard work! I'm wondering if each of you can take a shot at a logo that includes both the numerals "68" and the phrase "sixty-eight" along with the word "digital"

for example:

sixty-eight
68 digital

or

68
sixty-eight digital

Please post your work and let me know if you have questions.
10 years ago
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