GárgulaLogo Design Contest

Logo Design Contest
Contests / Gárgula

Gárgula has selected their winning logo design.

For $417 they received 220 designs from 18 different designers from around the world.

Logo Design Brief

Client
Brazil
What We Do
We brew special beers.
Industry
Miscellaneous
Color Preferences
Free to choose.
Our Ideas & Additional Information
First thing: "Gárgula" means gargoyle in english, so we NEED you to design one of those in our logo. It doesn't matter it's size, if it's full-bodied represented, where it is located or how visible it is (why not hidden?). Gargoyles are legendary mystic creatures and very famous in Paris, where they become alive during the nights to hunt. Associated to gothic arts, they represent fear but also mistery.
We base ourselfs a lot in the north american brewery labels, which are non-linear, fun and hypnotic... our gargoyle is not supposed to be so serious as the ones seen on churches, we preoritize attitude, sarcasm and fun.
Another important thing is that the word "Gárgula" is the essence of the brand... the gargoyle is a kind of ornament.
The most important thing is the name.
And by the way, we ARE NOT into GERMAN BEER LABELS, which are serious and conservative.
Themes
Adventure
Masculine
Luxury
Modern

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Discussion

 
Client
Hey guys, you should try to avoid making a football emblem!
12 years ago
 
Client
Hello, guys! Thanks for the awesome drawings you are creating... We are really excited about the new logos that are comming out soon.
Here are a few tips based on what we think you guys should give a try:
1) Using purple or another hypnotic color.
2) Instead of only using the gargoyle on a "front view", why not draw it in profile?
3) Focus on creative handwritings instead of linear ones.

Thank you and good luck!
Best regards,

Gárgula Team.
12 years ago
 
Client
Hey, guys!
We are arranging our next Gárgula team meeting for this night, and will analyse the drawings individually. New comments will be posted in a few hours. Stay tunned!

Thanks for the attention!

Gárgula Team.
12 years ago
 
Client
Hey, guys! Beautiful logos, all of them! Just one thing: we would like to remind you that the accent in the first "A" of "Gárgula" is very important! We are not saying it's the most important thing on the logo, but it MUST be there.

Keep up the good work!

Thanks.

Gárgula Team.
12 years ago
 
Client
Hello, designers!
Thank you all for the new entries! We are really happy on how this tournament is working well.
A few updates to help on the design of the new logos:
1) Focus on personalized and unique handwritings. Avoid making it look common.
2) Work with "night-like" colours, since the gargoyle becomes alive during the nights. Something between blue and deep purple (feel free to try).
3) Why not try to add some night elements such as stars and the moon on the background or the logo itself?

Hope that this new information helps! Keep on the awesome work you guys are showing us.
Best regards from Gárgula Team.
12 years ago
 
Client
Hey guys! We marked many logos as non interesting. We are in the last day of open phase so we wanted to direct your logos to what we are searching for!


Keep the good work!
Thank you!

best regards.
12 years ago
 
Client
Alright, designers!
First of all, the Gárgula team members would like to thank everyone who submited for our LogoTournament! It's been a great pleasure and really exciting to be here everyday sending feedbacks and receiving all kinds of awesome logos.
We've had our last meeting just now, and had a REALLY HARD time choosing who would we select for the Top 5 rank... But it had to be done, so here it is.

Now, going back to bussiness! Here is some advice for the next fase:
- We want you to work with a black background.
- Gradient purple on the logo seems to suit our needs perfectly. Give it a shot.

Keep on the good work! Thanks everyone!

Gárgula Team.
12 years ago
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