42ed Logo Design Contest

42ed has selected their winning logo design.

For $300 they received 474 designs from 73 different designers from around the world.
Contest
Logo Design Brief
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taylorbanks
United States

What We Do

We use MMO / virtual reality games to train IT engineers; we educate differently, we educate better, and we make learning fun.

Industry

Entertainment

Top Three Things to Communicate

#1 - 42ed = fortitude = fortress of reason = strength of mind
#2 - 42 is answer to life, the universe and everything (Hitchhiker's Guide to the Galaxy)
#3 - cutting edge, high-tech, fun

Our Target Audience:

Business clients including Education, Large Enterprise, Technology Companies, Federal Government and Military, and consumer clients who are male and female Gamers, Students, IT Professionals and InfoSec Professionals in the US and English speaking markets.

Color Preferences

Want simple, complimentary colors that evoke the ideas above. Want colors to be simple enough to print logo at any size on any medium, and/or a logo that can be printed in black and white and maintain brand identity.

Our Ideas and Additional Information:

http://en.wikipedia.org/wiki/42_(number)#In_The_Hitchhiker.27s_Guide_to_the_Galaxy
http://thinkexist.com/quotes/with/keyword/fortitude/

Themes

Necessity
Adventure
Masculine
Simple
Bright
Refined
Exotic

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

taylorbanks
United States
I like the use of perspective in jmrauman's logos (#35, #34). I love the simplicity and the contrast of plug&play studio's design (#42 :) and the creative approach of zrox's (#32).

Still don't see a logo here that's made me say, "that's it!" but it looks like each successive batch of entries is getting a bit closer. Because this logo will become an integral part of our brand identity, I'm going to hold out until I find that "one." :)

Most of the logo's are in red/black or red/gray, although I'd love to see more use of blue or green. I'm not set on any particular color combination, but I think blue or green may better convey a sense of calm (remember, fortitude is courage in the face of adversity) and/or strength, power and wealth.
13 years ago
taylorbanks
United States
Another thing to keep in mind: my target audience is initially a predominantly white-collar, big business audience. Although "42ed" is clearly a play on words, and ultimately an entertainment and education company with a sense of humor, I want to steer clear of logo's that are too "whimsical."
13 years ago
taylorbanks
United States
While perusing other contests, I stumbled across this artist's entries:

http://logotournament.com/contests/the_talented_guest/by/ongyudicandra

And I /really/ like the logo with the fedora. In fact, I like it so much, I'm interested in seeing if anyone could make a similarly-styled hat fit on / into the 42ed logo. Anyone want to give it a shot?
13 years ago
egg
Cyprus
taylorbanks if you like that designer's work perhaps it would be better if you invited him to take part in this contest
13 years ago
taylorbanks
United States
aha! didn't know i could do that, but thank you, egg.design for the suggestion!
13 years ago
taylorbanks
United States
Reasons for my current top 8 rankings:

- Easy to read as "42ed"
- Offers or supports a sense of "fortitude" (That strength or firmness of mind which enables a person to encounter danger with coolness and courage.)
- Good balance between conservative and fun
- Simple but creative
- Easy to adapt to any medium (web, business card, t-shirt, promo merch)

Fortitude is the guard and support of the other virtues. --Locke.

Thanks to all contestants!
-Taylor
13 years ago
taylorbanks
United States
So, I'm not entirely sure why, but atalieus's submissions were apparently removed "based on a community vote." Not sure exactly what this means, and because I wasn't able to find a search feature in the forums, I wasn't able to determine where the vote took place.

What happened? Since I can't see the designs anymore, I'm not entirely certain which images they were, though I had at least one of the images in my shortlist.

However, as the designer is still a member here, I'm assuming it wasn't a significant infraction... ?
13 years ago
bugy
Australia
If you click the logocourt button at the top of this page you will see what its all about, he was voted out for copying zrox's concept of the upside down '2' which i believe means he can no longer compete in this contest. (but he isnt banned form the site or anything)
13 years ago
bugy
Australia
also taylor, if you havent already could you please spare a minute to read this:
http://logotournament.com/forum/general_discussion/914
it contains a lot of info that will be very helpful for u and in turn will make things easier for us =)
thanks!
bugy
13 years ago
taylorbanks
United States
Contest is going great so far! Thank you to /everybody/ for your submissions! All have been excellent, and we've tried to provide feedback on logos we liked, as well as those that weren't as good of a fit. Still, this is our first contest, so we're learning as we go!

I will continue to provide feedback and re-rank logos as often as possible, and please don't hesitate to message me directly if my comments or feedback are unclear or if you'd like to discuss direction.

Thank you again to all designers, and I look forward to seeing further submissions!

Best,
-Taylor
13 years ago
egg
Cyprus
Albrecht R i don't think it is fair to point out favorites and possibly influence the CH in his decision
13 years ago
taylorbanks
United States
REALLY like the green color used in entry #223, and the dark brown compliments the green very nicely.
13 years ago
taylorbanks
United States
We have also decided that we want to stay away from so much red if it is being used with white, black or grey especially. Sorry.
13 years ago
taylorbanks
United States
Based on outside feedback, we would like to see some logos that incorporate an apostrophe between the "42" and the "ed" to better convey the word "forty-two'ed" (like "fortitude").

So maybe, for new and/or existing logos, could you see if you can creatively fit an apostrophe in the logo, so it's: 42'ed

Hope that makes sense, and thank you to every designer who has submitted designs thus far!
13 years ago
taylorbanks
United States
FYI, even though we are re-ranking logos regularly, due to limitations in the interface here, we have several very similar designs and designs by the same designers that we keep moving in and out of our top 11 slots.

In order to be fair to all of the designers who have submitted excellent logos and been in our shortlist at various points throughout the competition, we will try to re-rank prior to the end of the contest to ensure that there are no more than 1 (or 2 very different) designs by any 1 designer in our top 11 slots.

Thank you again to all designers for your continuing submissions, and good luck to everyone!
13 years ago
taylorbanks
United States
We'd just like to reiterate what an outstanding contest this has been! It's been VERY difficult to choose a winner because there are so many outstanding designs.

Everyone who submitted to our contest was very talented and creative, and we will very likely be working with several of you in the future for additional design work.

Thank you again to all designers for your time and your outstanding and creative efforts! (FYI, we will likely have 2 additional contests for a couple of our other companies in the very near future, so we hope you'll participate again!)

-Taylor
13 years ago