Hello LT designers! I hope all are well. I appreciate everyone's submissions. I'd like to give some more detail of what we're looking for with this design concept.
I am wishing for this logo to achieve the following:
1. Within three seconds have my audience know what we are about: SKYDIVING. I'd like to stay away from people in freefall as it requires too much time for interpretation. A parachute definitely conveys this very quickly. Please note that the evolution of the parachute has changed dramatically over the years. No longer are civilian skydivers using round parachutes, but instead sporty, high speed parachutes. To get correct shaping, visit websites like
http://www.icaruscanopies.aero/, http://www.performancedesigns.com, http://www.aerodyne.com. 2. We are offering the single, most exciting adventure in the world. The logo should reflect this. Speed, exhilaration, energy....this is an invigorating / life changing activity. The logo should show this. View designs at Skydive Monroe, Skydive Carolina, and other skydive centers for active, energetic renditions....only make your designs better!
3. Boldness - the design should be bold, polished and professional that ensures the image of safety and a well-organized operation.
4. Because of the length of the name, I have seen 'Skydiving Center' be much smaller than the word Wisconsin....I don't want it to be too much smaller as it needs to stand out clearly.
5. Background - I want to stay away from all dark / black colors.....light, enthusiastic and FUN colors without going into the neon spectrum.
On a personal note about the owners of this company: they are PASSIONATE about what they do. They run a tight ship with the most qualified staff. They are not the biggest operation in the world, but they are one of the best I've encountered in quite some time. I want to ensure that the logo reflects these values and what is listed above.
Designers, I hope this helps steer you in the right direction! I will continuously give feedback!
James