WhiteRock Insurance ServicesLogo Design Contest

Thank you to all the designers competing in our contest! Here are some notes that might be helpful as you approach our project:

We sell and manage business insurance for mid-large businesses (not health insurance, but General Liability and Property insurance). We are small boutique, focusing on high end service and experts in our field. We work on complicated projects and take care of our customers every need. We expect them to turn the responsibility over to us and watch our seamless work. We’d like to exude a theme similar to American Expresses “Black Card”. Appealing to men age 35-50. Our customers are generally entrepreneurs looking for expert advice and negotiating expertise.
We are a women owned business competing in an all-male industry. We want to be a little hipper and a little cooler than the average insurance agency, but not too feminine.

Thanks for the entries! Our offices are near the beach (LA and San Diego), and we are trying to appeal to men throughout the USA, so I'm trying to avoid a look that suggests the Rocky Mountains. Love the graphics.

I'm looking for something less corporate and more techy, modern or hip

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion




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I'm looking to stand-out, and not look like the expected insurance broker. Want: hip, cool, maybe more tech-like. Less professional office.

Push the envelope!!!

The options are looking great. I'm envisioning how they will look on business cards, letter head and envelops. Attached is the logo from the last company I owned and I loved this design. How would you suggest using your logo/business name, just logo, or just business name as a watermark?