Weldwell New Zealand Logo Design Contest

Weldwell New Zealand has selected their winning logo design.

For $300 they received 181 designs from 22 different designers from around the world.
Contest
Logo Design Brief
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Dave_B
New Zealand

Slogan

Suppliers of Quality Welding Equipment

What We Do

We supply quality welding equipment and consumables.

(The logo will be based around the brand "Steadymig")

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Quality - we want to appeal to the customer wanting the best.
#2 - Reliability - the logo needs to be solid, not cheap and gimicky
#3 - Industrial quality - tough!

Our Target Audience:

The vast majority of our customers are men. They are typically tradesmen or men interested in working with their hands. Our company is known as a quality supplier so our customers are usually looking for a good quality product. They can range from fairly wealthy business owners to 18 year olds wanting to set up a workshop, so levels of income can be varied.
It is not unusual to find our customers interested in building or repairing anything to do with engineering (cars, trailers, buildings, farm equipment - you name it, they will build it or repair it).

Color Preferences

The logo will be used on some of our welding machines. The machines are coloured bright red with a black front. We wouldn't like to see any colours that clash with a fairly bright red. We also wouldn't like to see femine colours such as pink etc.

Themes

Masculine
Simple
Gray
Serious
Refined
Commonplace
Sporty
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Discussion

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