Weatherization Management Group Logo Design Contest

Weatherization Management Group has selected their winning logo design.

For $300 they received 116 designs from 25 different designers from around the world.
Contest
Logo Design Brief
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cshuford
United States

What We Do

Weatherization Experts is a general contractor focused on large scale residential energy efficiency improvements to existing homes. The majority of our business comes from government contracts and focuses on low-income housing.

Industry

Construction

Top Three Things to Communicate

#1 - Reliability
#2 - Trust
#3 - Experience

Our Target Audience:

Target audience are government entities (US Department of Energy and local government agencies), energy efficiency manufacturers and retailers (Owens Corning, Home Depot) and low income homeowners (elderly, handicapped and families with children who have household income of less than 200% poverty level). The logo should insinuate a feeling of trust, reliability, and experience.

Color Preferences

Not red, orange or purple.

Our Ideas and Additional Information:

The US Department of Energy recently came up with their "Weatherization Works" logo. The logo is pretty busy, but it conveys the right idea for the service we will be offering:
http://apps1.eere.energy.gov/weatherization/

Themes

Masculine
Simple
Economical
Subtle
Necessity
Commonplace
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
cshuford
United States
I like design #1. My comments are that I like it's simplicity and that it implies energy efficiency, but it is a little too fancy or shiny. Because this is a low income program using basic means to lower energy consumption, I would like to be a little more classic with the design.
13 years ago
cshuford
United States
Design #4 and #5. This is the right idea, in that it is basic and obvious that we are focused on residential housing, however it looks like the house is getting struck with lightning or that the house in falling apart.
13 years ago
cshuford
United States
Design #2. There seems to be some life or some hope in this logo, which is nice considering we are in the business of saving low income households money and making there lives a little better. I'd like to see the font changed to something a little more basic. By this, I mean I am going to be selling to local governments, non-pofits and low income households. I don't want my logo design to imply anything too new or special. We are a basic company performing basic services.
13 years ago