VixieFitLogo Design Contest

Logo Design Contest
Contests / VixieFit

VixieFit has selected their winning logo design.

For $575 they received 113 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Pretty Powerful.
What We Do
Victoria Dosen is an exercise professional, personal trainer, fitness competitor, and fitness apparel designer; VixieFit is Victoria's personal brand.
Industry
Sport
Color Preferences
Purple, Blue (possible: Yellow for Joy & Intellect; Orange for Energy), Brown(for hair color),
Our Ideas & Additional Information
***Please see the extensive comments listed below for more insight about our ideas on Vixie***

The logo probably would feature an athletic, strong pixie. She should be wearing sneakers, knee-high socks, shorts and an athletic top of sorts. I found this "Fawn" character from a Disney show: Pixie Hollow. I've not seen the show and I am not looking to rip her off. But, I uploaded a couple pics. I like the face of image "fawn1" and I like the attitude portrayed by image "fawn2". I like image "pixie1" in terms of cuteness, but she does show the required strength and confidence I'm looking for.

The incorporation of dumbbells or kettlebells is possible (to help illustrate the strength component).

If wings are incorporated, they should not be wispy or delicate.

She could be seated, standing, or in whatever position the designer feels helps convey the feel I am looking for.
Themes
Colorful

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Discussion

 
Client
Thanks for the submissions! Some additional comments that we have given to the designers:

The character should ideally have long hair with bangs and high ponytail.

We like the idea of pixie dust of some sort.

The pixie ideally would have (black) low top converse-style sneakers, purple old school basketball knee-high socks (with the signature white rings at the top too, if possible).

We think it would look good with black shorts, purple baby tshirt, black wrist straps, purple ponytail holder.

Thanks!
11 years ago
 
Client
More insight:

We do not want the pixie to be a waif. She needs to be thin & attractive, but also clearly strong. Not bulging muscles, but toned and somewhat muscular.

The pixie also is a little tougher than most pixies. This pixie may not necessarily have the typical, graceful, perfect wings of other pixies. She works hard in the gym for the strength that she possesses.

She probably is smiling, but it may not be a Miss America smile. It may be a more confident, less cheesy smile.

Also, for clothing, not ALL black. Maybe a purple tshirt.

For the shirt: Probably not a tank top or middrift. She's probably wearing an athletic tshirt.

Thanks for all the great work so far!!!
11 years ago
 
Client
More insight...

Several entries have had the pixie lifting tiny little hand weights. This pixie is very strong for her size. Not silly, crazy strong, but still very strong for her size. She's not lifting an elephant, but she is able to lift more weight than you might expect.

Not required, but she could be working with or holding a barbell, even possibly overhead.

Kettlebells are also possible to use as weights.

Thanks again!
11 years ago
 
Client
More about the WINGS and EDGINESS...

We do not think that perfect wings will fit this character. This is not a typical pixie with perfect wings and perfect everything.

She is pretty and powerful. Not rugged, but maybe a little rough around the edges. A little edgy.

That edginess can come through in her face, as well as her body, wings, apparel, and stance/position.

If you work out hard like this chick, you're not going to look ready for Glamour Shots.
11 years ago
 
Client
Look and feel for Vixie.

Take a look at women that do CROSSFIT. These women are by no means fat, but they are not the skinny chicks that just go to the gym and run on a treadmill for an hour and go home. These chicks are STRONG and POWERFUL.

Thanks!
11 years ago
 
Client
T-Shirt Please! I'd really prefer a purple T-Shirt instead of all the Tanktops.

Thanks!
11 years ago
 
Client
For reference, Vixie may look like a chick that does CrossFit. These chicks work out hard and are very defined. She doesn't have to have six-pack abs, but she is defined and muscular, in a feminine way. Take a look at some CrossFit chicks:

https://www.google.com/search?q=crossfit&source=lnms&tbm=isch&sa=X&ei=z9t7U8GIGurksASprICYAw&ved=0CAkQ_AUoBA&biw=1383&bih=630#facrc=0%3Bcrossfit%20women&imgdii=_&imgrc=_
11 years ago
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