Vista Life SettlementsLogo Design Contest

Logo Design Contest
Contests / Vista Life Settlements

Vista Life Settlements has selected their winning logo design.

For $275 they received 242 designs from 23 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
See below
What We Do
Enable senior citizens to enjoy greater financial freedom by optimizing the immediate cash value of their life insurance.

Slogan Notes:
Under development – message focus will likely be around “creating new financial futures” and trying to capitalize on the “horizon viewpoint” associated with “Vista” name.

From an intended message impression perspective, I will be playing with something around “Creating New Financial Futures”….(these are not the actual words, but gives you a sense of where I think I want to land in terms of message if that is helpful?)
Industry
Insurance
Color Preferences
yellow, green, orange, blue, grey, white

Open-minded here – but want to present an established, professional, trust-building impression. Could be combinations of any of the colors indicated below – noting also that images expected to be used in supporting communications will be people closeups selected to speak to feelings and/or outdoor setting focused as opposed to industrial and/or hardscape type images.
Our Ideas & Additional Information
Would be interested in seeing how we might play on the “Vista” imagery of a panoramic or landscape view and/or the geographic office location of a coastal area where we may be based - like a pier jutting out over water, sunset view, etc. But don’t want it to get too “hokey” nor limiting only to a coastal application. Also thinking about how we can create the “Vista” aspect of the logo that could then be adapted to other “Vista” business applications within a common family look across the family “Vista Life Settlements”, “Vista Insurance Advisors”, “Vista Legal Advisors” etc...

Somewhat like the simple look and feel of these:

http://beaconlifefunds.com/?_vsrefdom=googleppc
http://www.lisa.org/
Themes
Necessity
Secure
Modern
Refined

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Discussion

 
Client
A bit too heavy,bold, contemporary...not enough graphics vs text...yellow text is lost against white background.
9 years ago
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