Thanks for your updates....here is feedback: 1. Let's look at "Vista" in both darker blue (Navy) and black - with no gradient in text. 2. Let's look at alternate type styles for "life settlements" with text centered to Vista. 3. Let's look at Starburst with entry #144 (fewer vs many rays) 4. "Horizon" white lines through blue flat vs. banked 5. Try vertical break line as in #148 in darker gray to mirror darker gray used in 'life settlements' 6. Let's also try this revised layout with slate blue and burnt orange/rust vs the truer blue and orange.
#163 .. detail of #133 ranked first #144 .. actually is the same that #133 (ranked first) but bigger #145 .. #133 but with a blue line to separate the icon from the text and the text with the same width that Vista (unfortunately I think that is not equilibrated) #146 .. like #145 but with "sun lines" are different... see details in #164 #147 .. different shape #148 .. different shape #149 .. different font #151 .. dark blue for Vista using #133 like reference #152 .. black for Vista #153 .. black for Vista and Life Sttlements centered with Vista #154 .. other navy blue (different from #151 but not too much ... just a little light) #156 .. like #154 but with different font for Life Settlements #157 .. like #154 but with different font for Life Settlements #158 .. like #157 .. different font for Life Settlements, navy blue II but with VISTA without the V slightly bigger ... just for your evaluation #159 .. less number of sunrays #160 .. like #148 but with line in gray (the size of Life Settlements is the same that #148) #161 .. version with solid colors of the icon... see details in #166 #162 .. like #161 but without the circular shade #163 #164 #165 #166 ... details
Thanks for the update - few additional adjustments to #145 please and I think this will be solid: 1. For emblem, go with colors and overall design as in #145 but adjust "width" of rays in starburst to same as in #164. 2. Keep line between emblem and text as in in #145 3. For "Life Settlements" text...adjust font to thicken just a bit and style like in #162.... 4. For "Life Settlements" text....move over text line to right slightly to better balance full space beneath "Vista" - understand the current design aligns with break line, but it looks a bit crowded under "Vista" and/or spread a bit further. 5. Also do executions with both Darker Blue and Black "Vista" text in addition to the current colorway in # 145...
This should result in three more executions ....thanks much.
here the updates #169 and #170 with different layout for "Life Settlements" and like #162.. rays like #164 also the version with dark blue #171 and black #172
ok - thanks - last adjustsments I think- 1. The emblem AND Life Settlements text is right on in #173. 2. With the above, can we also run versions with same Vista text color treatments as in #170 (Dark Blue) and #171 (Lighter Blue with Gradient) and also with both a "blue" and "gray" break line treatment for each Vista Text Version..... Thanks
Hi I removed the details but you can use the direct links above... during the contest is better just send logos and icons, but I thought that was good for you to see with zoom because LT reduces a lot the images and sometimes is difficult to see the differences... sorry for the inconvenience... I hope you will understand