Village Focus InternationalLogo Design Contest

Logo Design Contest
Contests / Village Focus International

Village Focus International has selected their winning logo design.

For $375 they received 176 designs from 23 different designers from around the world.

Logo Design Brief

Client
Lao People's Democratic Republic
Slogan
VFI
What We Do
VFI fights human trafficking and related exploitation in Laos and Cambodia through a 'healthy village' approach, linking causal factors (land and natural resource insecurity, lack of livelihood opportunity, etc.) to the effects (trafficking, poverty, malnutrition, etc.).
Industry
Non-Profit
Color Preferences
Purple (dominant) and white (only used in two places: 1) separating the lotus leaves, and 2) representing the lotus seeds in the middle of the image)
Our Ideas & Additional Information
The idea might be to create a symbol that can be easily recognized a representing a bigger issue (our fight against human trafficking) and can be placed on products, promotional materials, etc. I want bold strokes, only purple and white, and a clear representation of the lotus seed pod in the middle of the image (that makes the image recognizable as a lotus rather than a different flower.
Themes
Feminine
Simple
Colorful
Necessity
Secure

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Discussion

 
Client
For all desigers: I don't want the words 'Village Focus International' or 'Purple Lotus Campaign' in the design. I simple want a logo/design of a purple lotus that is a symbol that Village Focus (and others) can use to symbolize our fight against human trafficking.

Thanks!
9 years ago
 
Client
For all designers: I don't want the words 'Village Focus International' or 'Purple Lotus Campaign' in the design. I simple want a logo/design of a purple lotus that is a symbol that Village Focus (and others) can use to symbolize our fight against human trafficking.

Thanks!
9 years ago
 
Client
By the way, the comments above (by rinaalan) are made by me, the Director of Village Focus International and the sponsor of this tournament...
9 years ago
 
Client
Another thought: the symbol we are seeking is one that is 1) easily recognizable, 2) comes to represent our fight against human trafficking, and perhaps even becomes a universal symbol in the fight against human trafficking, 3) can be used by Village Focus International and all other partners fighting trafficking, 4) will be placed on products (food, textiles, etc.) to represent that the sale of that particular product supports the fight against human trafficking (e.g. 1% of the sale goes to Village Focus or some other organization or directly to survivors of trafficking, etc.), 5) has no writing but is only a symbol

This is not meant to be a logo for Village Focus but instead a symbol of the fight against human trafficking
9 years ago
 
Client
All designers: please remember that this 'symbol' needs to be a simple stand-alone image. Imagine buying a bag of coffee and on the coffee is a purple lotus symbol. These symbol is meant to immediately have meaning for the buyer. That meaning is 'the purchase of this product contributes to the fight against human trafficking' (through the contribution of 1% of the sales price to VFI or other organizations).

Allow me to add one additional instruction: underneath the symbol please include the words "Stop Human Trafficking". The winning entry will have both the symbol by itself and the symbol with these words beneath the symbol.

Thanks
9 years ago
 
Client
Great ideas and designs so far everyone. I think the key for me is to err on the side of simplicity. I like the color royal or deep purple and I don't want the integration of images of people into the design. Just a beautiful, distinctive lotus (purple and white). Experiment with and without the seed pod in the middle of the lotus, though I understand that is not easy to represent since you typically do not see the seed pod unless you see the lotus from above
9 years ago
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