The "TRUE" Collection Logo Design Contest

The "TRUE" Collection has selected their winning logo design.

For $450 they received 129 designs from 24 different designers from around the world.
Contest
Logo Design Brief Hide
trueaspen
United States

Slogan

villas - adventures - lifestyles

What We Do

We customize luxury retreats in the ultimate destinations such as Aspen, Co and Cabo San Lucas, MX offering private villas, unique adventures, health & fitness instruction, and spa & relaxation services. --- I'm thinking of using the word "collection" but it doesnt have to stay... we will have multiple locations like our existing website, www.trueaspen.com, see the link!!!! we need a brand name and then we will link to each location using the prefix TRUE. like TrueCabo.com, but we need a Branding Home page with one name that links to all of them

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - very high end and the very best of quality
#2 - one of a kind discreet experiences
#3 - ability create their dream vacation

Our Target Audience:

The luxury and adventure traveler who wants a unique vacation along with discreet professional services in the privacy of their own private villa.
high income, 30-60 in age, adventure travelers, global audience, executives, couples & families, wants only the best, avid in fitness, spiritual, LOVES the outdoors, wants privacy

Color Preferences

grey, white, black.... maybe a perrywinkle or a light blue...looking for something very classy, maybe some red in this???
no yellow, green, orange

Our Ideas and Additional Information:

one & only resorts - not sure of the website link right now
luxuryvillacollections.com
quintess.com

Themes

Luxury
Expensive
Elegant
Classic
Refined
Exotic
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
2nd
3rd

Withdrawn

4th
5th

Withdrawn

Withdrawn

8th

Withdrawn

10th

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
1 2 3

Discussion

Discussion

trueaspen
United States
#3 I kind of like it, but Im no into the font so much - and the circle logo is pretty hard in my opinion. Cant really make out the T & C. I have to think of Robes, shirts as well as print lit. and web presence. But I do kind of like this idea of having both
12 years ago
2BPencil
Canada
TrueSpan thank you for the invititation I'll submit a design
12 years ago
SeanEstrada
United States
ill see what i can come up with
12 years ago
trueaspen
United States
we need to make it LifeStyles, NOT Life
12 years ago
trueaspen
United States
I like example # 6... its pretty cool, the logo...just not sure if it exists or not? This sort of looks like a T and pretty classy... We need to change the word Life to LifeStyles
Villas ~ Adventures ~ LifeStyles
12 years ago
aremmai
United States
trueaspen: You have a typo in your slogan, it says LIFE, you still can probably edit that one so designers wont pick it up. Thanks for the invite, I will post soon.
12 years ago
trueaspen
United States
i like #15... although Im not sure the Aspen leaf will work for all of our locations... and its very close to the Aspen / Snowmass logo... search the websites and see their logo of the leaf

but i do like the RED somewhat and the cleanliness of it


12 years ago
trueaspen
United States
#17 i like this design... its cool. Im not sure if its too"designy" if you know what i mean./.. i like it though

I wonder if we can incorporate more of a T&C in the logo itself, and I think the TRUE is too bold

thanks so much
12 years ago
trueaspen
United States
im liking the small amounts of red in the design at this point #25... i like the combination of logo / text to be used independent of each other if necessary,, i also like the butterfly logo incorporated into the T #29, just might need to make it a bit less abstract, and maybe something that could be used on its own if possible? and #27, i think is close and pretty cool, but maybe the design could be a T & C swirl??? its pretty catchy however... thx everybody
12 years ago
trueaspen
United States
i think we have decided to stay away from the red altogether... i am liking the periwinkle / blueish. the logos are great so far... please feel free to submit something very unique at any time... i am very happy with the butterfly concept as the designer really thought about the symbolism ... freedom, change, flight, beauty, serene, very very cool!
12 years ago
bluejet
Australia
Ranking the same designer in the first 7 places may stunt your contest.
Other designers may give up thinking that you've already picked a winner.
Just some friendly advice:)
12 years ago
Paull Petterson
Slovakia
Agree with Mare. If you've already decided for winner, you could write it here, so other designers won't waste time with designing logos.
12 years ago
aremmai
United States
Paull, you mean bluejet. Mare will not be available for a while since bagging that $1K contest - hahaha.
12 years ago
aremmai
United States
I had the same feeling. I was not sure if I still have a shot on this, but I still submitted a few...
12 years ago
trueaspen
United States
i have been off since yesterday with family... i am on live now and i liked the butterfly quite a bit obviously. I wish designers would have submitted more earlier until waiting until the last minute. I gave 8 days based on the contest suggestions but most came in in the last few days anyway. I like some of the new ones a lot, especially from aremmai. when i choose the winner do we get all of the designs they submit for various applications?
12 years ago
trueaspen
United States
i just extended it for 2 days... thats it. I have to move on this. I am happy with the designs that have come through and although i am still partial to the very unique butterfly look. I need something very different like that, something people will identify with and people will recognize... a blue butterfly is very very different and i give the designer much feedback... i like the shield as well, but i am not sure if the symbolism fits for us. i am hoping i can get multiple files from the designer so i can use it in different applications, so the winning design needs to keep that in mind. again i understand the last minute stuff, but it really didnt give me much time to work with anybody else... its cool... all will be great im sure, and thx for your feedback
12 years ago
aremmai
United States
I concur with Speedlogo, multiple files is not a problem. We can always package the logo with light and dark backgrounds, b&w, with gradients and plain. :-)
12 years ago
aremmai
United States
Speedlogo: Yes, m'am.

Congrats Illumina! Job well done. It is a beautiful logo.
12 years ago
illumina
United States
Thank you aremmai, quite exciting to win my first contest here :)
12 years ago