The "TRUE" CollectionLogo Design Contest

Logo Design Contest
Contests / The "TRUE" Collection

The "TRUE" Collection has selected their winning logo design.

For $450 they received 129 designs from 24 different designers from around the world.
1st
#98

Withdrawn

8th
#110

Withdrawn

10th
#111

Withdrawn

New
#109

Withdrawn

New
#108

Withdrawn

New
#89

Withdrawn

New
#100

Withdrawn

New
#102

Withdrawn

New
#91

Withdrawn

New
#99

Withdrawn

New
#80

Withdrawn

New
#84

Withdrawn

New
#81

Withdrawn

New
#85

Withdrawn

New
#83

Withdrawn

New
#82

Withdrawn

New
#86

Withdrawn

New
#43

Withdrawn

New
#78

Withdrawn

New
#79

Withdrawn

New
#47

Withdrawn

New
#53

Withdrawn

New
#54

Withdrawn

New
#38

Withdrawn

New
#44

Withdrawn

New
#48

Withdrawn

New
#35

Withdrawn

New
#39

Withdrawn

Prefers others.
#101

Withdrawn

Prefers others.
#92

Withdrawn

Prefers others.
#90

Withdrawn

Prefers others.
#40

Withdrawn

Prefers others.
#36

Withdrawn

Prefers others.
#29

Withdrawn

Prefers others.
#28

Discussion

 
Client
im pretty impressed with the butterfly logo idea... i just dont know. we need to make some variation of this if possible. It could work... im just sitting with the idea... could we incorporate maybe some red for the butterfly and be able to separate it a s th T&C but the butterfly would be part of it? im not sure if that is very clear but let me know your thoughts! thx so much
15 years ago
 
Logo Designer
I'm thinking on a way to incorporate the butterfly as a standalone with the T and C, I think the only possible way would be to change the fonts, but I'll see what I can do. For now here is a different layout, with some periwinkle thrown in.

(This comment references Entry #35)
15 years ago
 
Logo Designer
I think the addition of the "sun" crescent is perfect, both standalone and with the company name. More modern fonts in this version, while still classy :)

(This comment references Entry #36)
15 years ago
 
Client
#36... I prefer the blue / periwinkle for sure... I am not sure about the font, as it looks to theatre like for to me....I am also hoping to incorporate the butterfly with T&C, as wings, maybe??? so I could use it stand alone as a logo if possible... like the #35 its closer to the T as the wing... also, i like the diamonds in between the small words, and i like the small "the" as you have it... do u think the butterfly really works for this? i sort of like it but im curious as to why you chose it! thx so much
15 years ago
 
Client
#29 maybe is close? move the "the" over the center of the True or Collection and make the T & C part of the butterfly near the left side? just a thought

or maybe the #36 stays with that layout but make the font different and the butterfly somehow more part of the T&C?
15 years ago
 
Logo Designer
I need to have some dinner but before I go, I chose the butterfly because its a creature of change, thats what a vacation should be, a change from the norm, a change of scenery, everything about it is a change, also because the butterfly has freedom, its beautiful, and thrives on the sun. The sun representation of the butterfly doesnt promote tropical locations, but more of an outdoors type feeling. Planes, hotel buildings, planets, all are overdone by the travel industry, I wanted to do something that had symbolism, but didnt use ideas already used by everyone else in the industry. I'll work on them some more after my dinner :)
15 years ago
 
Logo Designer
Here it is with just TC, to be used more as an icon

(This comment references Entry #39)
15 years ago
 
Client
i really like the symbolism of the butterfly... it really does represent change and freedom and beauty... all of it. im liking these more with the thought of that in mind... very cool
15 years ago
 
Client
also, i love how the T is so incorporated in the butterfly wing... are there any other variations of fonts that might do the same or even better... just wondering if we could get the same effect with a different cursive T.... if not, thats cool too
15 years ago
 
Client
actually, the top part of the T i love, its the bottom part Im not that thrilled about... how it flattens out so much
15 years ago
 
Client
instead of blue diamonds, i think small vertical lines in between villas I adventures I lifestyles

it might be a little cleaner... and not so contrasting???
15 years ago
 
Logo Designer
butterfly with a revised T, shown here so you can see how it may look as a standalone graphic

(This comment references Entry #44)
15 years ago
 
Client
Love it....could I see this immage with the circle?
15 years ago
 
Client
i like 43 and 44... do you thin k the circle is too much going on??? can i assume in 43 that if we still want to use the butterfly with the T wing as stand alone I will have that option? if we use 43 then we should have the vertical bottom part of the T gray as we have it in 44... you agree? or in 43 we have True in gray except for the top of the T, the wing? lets try that...

i have researched the butterfly... its truly cool how the symbolism is really what we are trying to offer our clients... transformation especially... I am curious as to which one you specifically like? The 2 things I am concerned about are this 1) how will this look in a magazine and web based press and marketing pieces 2) will the logo be identifiable and really stand out
15 years ago
 
Logo Designer
I think these two (53 and 54) are best. They compliment each other, the half circle is the perfect balance, lightening it has improved the overall look too. The colours can be deepened if the logo is to be printed on top of loud, colourful photos. Otherwise it should translate pretty well, Your primary demographic will be people looking for a vacation, I personally think it does stand out in comparison to other vacation companies. Its different, and the butterfly shape can be memorized pretty quick, which is important with logo designs, someone should be able to just take a quick look and think "ahh, yes, thats the true collection"

(This comment references Entry #54)
15 years ago
 
Logo Designer
I forgot to mention, if mine is chosen, you may have any of the variations ive posted, more than one.
15 years ago
 
Client
sounds great... we are close
15 years ago
 
Client
ok, all i need to see now is the #39 logo only with just the T&C or just the T that looks like a T&C as shown in #43, and #39 the logo only with the T&T in the same font as #43 the big T... make sense? I will use the #43 on the web, ads, etc. and the logo only with the crescent moon circle on hats robes maybe letter head
can u do this in time???
15 years ago
 
Logo Designer
heres 39 with just the TC :)

(This comment references Entry #78)
15 years ago
 
Logo Designer
And 39 with just the t and c. If you choose mine, and you require anything else, please feel free to contact me when the contest is over and ill accommodate you :)

(This comment references Entry #79)
15 years ago
 
Logo Designer
Heres 43 with the lighter grey wording to make the butterfly stand out more

(This comment references Entry #80)
15 years ago
 
Client
im 99.9% we are there together

lets make sure the top of T doesn't touch the butterfly on top ... just like in 43, where it is separated a tad

also, lets have a look with and without the circle... i may use the circle in just the logo alone part
15 years ago
 
Logo Designer
Not touching

(This comment references Entry #81)
15 years ago
 
Logo Designer
And this one not touching either

(This comment references Entry #82)
15 years ago
 
Client
and you said we could have each logo u crated so we can place them in different applications?

lets have 78 or / and 70 withe the top of the T a little separate just like in 43... because i think we will use 43 for all of the web stuff and marketing materials so it should be close in matching
15 years ago
 
Client
ok -- you did it!

it looks great... can we see the last two with the crescent circles? i am stoked
15 years ago
 
Client
and #82 all black with and without a circle if possible

and #43 our main logo, can we do the bottom of the T and thre rest of true,, the RUE in gray ... leave the rest black and see if that pronounces the True a bit more
15 years ago
 
Client
are u sure i can these multiple logos from you and in different formats? do i need more of a .eps or jpeg file for web and clothes etc.? how do i know i can get these all from you as you mentioned? im being told i only get the #1 choice from you by other designers???

do i need a vectra file of these
15 years ago
 
Logo Designer
With crescent circles. Before you award me can you place other designers in 2nd, 3rd etc? Half of the reward of competing on here is attaining the awards placed by your place in the contests :)

(This comment references Entry #83)
15 years ago
 
Logo Designer
Black with the bottom part of the t and the rue in grey

(This comment references Entry #85)
15 years ago
 
Logo Designer
And flat black and white emblem

(This comment references Entry #86)
15 years ago
 
Logo Designer
From this contest you pick one design to win, then I can send you additional files seperately through email. Its entirely up to each designer whether to give the contest holder additional files and variations of the design, after the contest I should be able to private message you, where I can give you my contact info, so I can send the additional files. EPS will be good for printing where-as jpeg is OK for web, but if you wish I'll send PNG formats for web, they display best on screens IMO. I can supply AI formats too.
15 years ago
 
Client
ok, so that i understand
I will award you one #1 design. Then, u want me to award the other designers 2,3, 4, etc correct? should i start doing that now and keep you in the #1 spot?

then, you are telling me that you will email ( is that OK ? ) the other logos that we will need to complete our decision and use in different applications? correct?

i extended the thing for 2 days only because i want to make sure we have the one we will use and i understood all of these question, otherwise it would end this hour and i was unclear

i like the ones u have sent and changed... i hope you do not mind that i have changes so much... its important to us as im sure you realize this

thx so much

-todd
15 years ago
 
Logo Designer
I understand completely, you need your logo to represent your company accurately, its OK :) Yes, other designers getting the places behind 1st is great, a major problem with the ranking system is one designer gets awarded many points for one design thats just been revised, and other designers get left out because of it, which seems very unfair to the other designers to me.
I'll email any additional files you require, along with flat one colour versions (faxing, copying purposes) etc when the contest is over. I understand a logo has many uses and have no problem emailing additional files for those purposes :)
15 years ago
 
Client
ok then... all is good with me. I will trust you and thank you for that. i guess at this point i will sit with what you have sent and really look at the options for the #1 spot, i will only as for revisions if something really strikes me..., if you have any other ideas with the butterfly, logo, font, i will gladly accept them, but i like what i see
i guess i would ask you too to look closely over the next day and maybe step back, and then look again and see if you can think of anything we might adjust... i will try to look on another computer too, since colors do look different... is this just a blue? or is it a periwinkle ... i would welcome you try another color if you want buit only if it strikes you
so do you get my personal info at the end of this or now?
15 years ago
 
Logo Designer
It was listed as a periwinkle at the colour website I went to, to look into different shades. I also think its best to exchange personal info at the end, I believe private contact is frowned on during contests, I'm still pretty new here myself, I'd hate to step on any toes.
I'll take a breather and get some fresh perspective tomorrow, see if theres anything else I can think of :)
15 years ago
 
Logo Designer
I thought maybe using the top of the T in the butterflies top wing could be a good idea ;)

(This comment references Entry #92)
15 years ago
 
Client
we like the the top of the wing, and the new color... it is very cool in black and white backgrounds

the only comment i have is maybe the wing on top is a tad too big, maybe not

i think the last 4 entries would pretty much do it for us dont you? please read the comments from speedlogo on the main view page at the bottom... she has been really helpful and pretty successful on site... she knows i am going with you and still wants to help...
15 years ago
 
Logo Designer
I've made the top wings slightly smaller, too small will throw the balance off the bottom wing. Speedlogo is right, I always deliver logos for light backgrounds, dark, gradients, and one colour versions, all of those should cover any uses the logo may have, printing, faxing, copying, presentations, web, etc

(This comment references Entry #98)
15 years ago
 
Client
The small vertical lines need to either match the font color or the butterfly wing color... I think the wing color is best yes?
15 years ago
 
Client
And now I'm tired... I'm sure you are too

Last request... And please know we are going with you ... Do you think it's worth trying Borg wings with color??? The top part of the T? If not then cool... All is good

Thx so much
15 years ago
 
Logo Designer
Heres the wings in colour, I completely forgot to change the lines colours, sorry about that!

(This comment references Entry #111)
15 years ago
 
Client
im going to place the wings in color as the winner, but i may change it to the black outline as the final design. Im proud of you and think you have done a wonderful job creating a unique brand look and listening to me. I look forward to our correspondence! my email is
todd@trueaspen.com
970-274-6486

best

todd
15 years ago
 
Client
im going to place the wings in color as the winner, but i may change it to the black outline as the final design. Im proud of you and think you have done a wonderful job creating a unique brand look and listening to me. I look forward to our correspondence! my email is
todd@trueaspen.com
970-274-6486

best

todd
15 years ago
 
Client
we are going to be able to use the black as well and just the logo too correct

i will rank the others 2,3,4 etc. like u requested
15 years ago
 
Logo Designer
I'll send the winning design to you through logotournaments system, and the coloured wings, black wings, dark background, and black and white versions to you through email after that. Thanks for your feedback :)
15 years ago
 
Logo Designer
oh wow theres 30 different image files for the final files. When the contest is over I'll send them to you in 3 parts, seperated by file type. So it doesnt clog up your incoming mail.
15 years ago
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