What We Do
Allyson is our five year old little girl that was diagnosed with a rare brain tumor in May of 2008. We are looking for a logo that represents her strength, her courage, her determination, and her ability to bring others together.
Top Three Things to Communicate
#1 - This logo should represent Allyson's courage and strength throughout this whole ordeal. She has endured so much over the last few months and it's important for the logo to represent that strength.
#2 - The power of prayer; the power of faith; the power of hope! We have been a witness to so many that have renewed their spiritual relationships because of what they have seen Allyson endure.
#3 - This logo should also represent her ability to bring people together. It's been great to hear how friends and family that lost contact for one reason or another have rekindled those relationships.
Our Target Audience:
Everyone. With her recent diagnosis and ongoing fight against this illness, our family is determined to make every day count and to give back to those that have helped us in so many ways. In May of this year, Allyson underwent major brain surgery to remove the tumor that had been growing out of her pituitary gland and had grown to the size of a golf ball. We spent five weeks in the hospital at Le Bonheur Children's Medical Center in Memphis where the doctors and medical staff literally adopted Allyson and our family. What was amazing to us was Allyson's ability to impact others. We began using the term "The Power of Allyson" to describe that impact. The logo will be used during a major fundraising effort to raise money for Le Bonheur early next year. They are in the midst of building a state-of-the-art facility which will cost somewhere in the neighborhood of $300 million.
In an effort to provide a bit of inspiration and to kick start those creative juices ... please take 8 minutes to view the video we put together to try and tell Allyson's story! While there are still many unknowns, our angel is doing great and is recovering nicely! We are so proud of her and thank God every day for all of His blessings!
Allyson's favorite color is purple. We had purple wristbands created that were imprinted with the words "The Power of Allyson"; those wristbands are now in 36 states and 8 countries! Again ... that's the Power of Allyson we continue to refer to. So many people have been affected by her story ... friends and family ... but also complete strangers.
Other supporting colors might include green, blue, and white.
We could easily see the logo being imprinted on black or white shirts or on a black or white background so that it stands out. We aren't locked into this concept however.
Our Ideas and Additional Information:
Feel free to check out the Caring Bridge site we created to keep all of our friends and family up-to-date on Allyson's progress.