The Mirrorcle CompanyLogo Design Contest

Logo Design Contest
Contests / The Mirrorcle Company

The Mirrorcle Company has selected their winning logo design.

For $275 they received 179 designs from 14 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
"See it right"
What We Do
"Mirror, mirror on the wall, who's the healthiest of them all?"
Wait! Don't answer that question till you contact us!!

We are... The Mirrorcle Company, a personal development website and production facility that produces holistic health entertainment for the web and cable networks.. Our programs and products encourage wellness and fulfillment through the human drama of creative expression. Founded by an award winning TV producer, our ethos is quirky and fun but seriously committed to a platform that enhances lives and inspires souls.
Industry
Entertainment
Color Preferences
We love the combo of orange, purple and green. We definitely want it to have a Web 2.0 vibe.

Note: we are flexible to a great design that doesn't include the colors above. The finished logo, however, should definitely be able to translate to black and white if necessary.
Our Ideas & Additional Information
1. The words "the mirrorcle" should stand out in the logo. The word "company" should be a different font or secondary script (perhaps cursive).. We want to be able to switch out the word "company" with other words as products get launched (e.g., "the mirrorcle weight loss plan," the mirrorcle for women" ,"the mirrorcle method" etc.)

2. It would be great if the "O" in mirrorcle could be a graphic element- a sun, an eye, an abstract circle. Another option: the M could stand out.
Themes
Colorful
Modern
Refined

Entries

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Ranking
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Discussion

 
Client
We like the energetic direction of most entries so far. . We would also like to see more submissions that use only lower case for the words "the mirrorcle company."
12 years ago
 
Client
Collectively, we love the vibrancy of the submissions. We'd love to see some takes on the O in mirrorcle as a modified yin/yang symbol. It doesn't - and probably shouldn't be- a literal yin-yang archetype but something that is subtly suggested in the design.
12 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion



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12 years ago
 
Client
We are thoroughly pleased with the output. The submissions that tend to grab our attention the most are designs that have movement and fluidity.. The color palette of purple, orange and green is also coming through strongly.
12 years ago
 
Client
Thank you for all the beautiful submissions. There are many visually stunning designs that meet our criteria.

As we enter the final stretch of the open round, we have one final note. What the top-ranked entries have that elevate them above the rest are strongly-conceived icons that can stand alone as a corporate identity mark. (In most cases, the icon is showing up as the O, sometimes the M, sometimes a drawing conceived by the designer)

Here's our test: if you take away the words "the mirrorcle company" and are left with just the icon, is it sharply realized enough to convey an uplifting message about hope and the possibilities of transformation?

12 years ago
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