The Loft Logo Design Contest

Featured

The Loft has selected their winning logo design.

For $675 they received 321 designs from 49 different designers from around the world.
Contest
Logo Design Brief Hide
ONAgency
United States

Slogan

Elevated Learning

What We Do

The Loft Learning Center is a project-based, integrated learning environment that exposes young people to math and science concepts -- as well as reading, and the arts -- in a compassionate and relaxed atmosphere to inspire curiosity, and confidence!

Industry

Education

Top Three Things to Communicate

#1 - imagination, creativity,
#2 - inspiration, empowerment, passion
#3 - education, learning,

Our Target Audience:

The logo should be appealing to the kids (6 years old to 13 years old) and their parents. The facility is located in the Beach Cities/South Bay of Los Angeles and will cater to families that live in the area. The parents will be well-educated, and affluent. They are interested in organic foods, and alternative health treatments. When it comes to educating their children they are seeking a mix of home-schooling and alternative educational approaches that enrich the lives of their children (instead of public schools that focus on just memorization of facts.) -- MOST IMPORTANT.. We want the 11 and 12 year old kids to think The Loft is "cool" and a fun place to hang out too.

Color Preferences

The owner of the Learning Center hates RED and loves BLUE. Open to the use of other colors. Based on "color meanings/associations" MAYBE it makes sense to use oranges, blues, and/or purples. -- IMPORTANT: Please don't use just bright primary colors. We don't want this to feel "elementary" or too child-like. We are looking for something a little more elegant or sophisticated.

Our Ideas and Additional Information:

open to any ideas at this time

Themes

Simple
Necessity
Playful
Modern
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Entry Number
1st  

Withdrawn

2nd  
3rd  
4th  
5th  

Withdrawn

6th  

Withdrawn

7th  

Withdrawn

8th  

Withdrawn

9th  

Withdrawn

10th  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  
New  

Withdrawn

New  
New  
New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  

Withdrawn

New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  

Withdrawn

New  

Withdrawn

New  
New  

Withdrawn

New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
1 2 3 ... 5 6 7

Discussion

Discussion

ONAgency
United States
We're hoping for clever, unique concepts. Thank you, Designers, for your ideas and energy.
3 years ago
ONAgency
United States
After seeing the first few designs come in... we wanted to provide some feedback:
- Please don't just use primary colors
- Some have too much of a cartoon feel, we want something more sophisticated
- We'd like to see something more streamlined, architectural. Identifying that the loft is a PLACE that promotes learning enrichment
3 years ago
ONAgency
United States
Client also wants to see some versions that include the 'Elevated Learning' slogan
Thanks!
3 years ago
ONAgency
United States
So many great logo concepts.. THANKS EVERYONE!!
3 years ago
ONAgency
United States
UPDATE: Client has sent the following comment... "Can we ask for a "Mad Men" feel?
Want to try something simple, elegant, mid-century modern straight lines, that feels a little retro" ... Anybody out there want to give that a try???
3 years ago
ONAgency
United States
THANKS AGAIN to all designers for their time and energy. We really appreciate that you participated in this contest. The client has narrowed down their TOP 5 Finalists. We will send messages now for a couple changes they would like to see.
3 years ago
ONAgency
United States
Just want to apologize for any delay. Hope to have feedback from client by the morning. I just shuffled the TOP 5 in order, but just to keep our contest active.. we will update rankings as soon as possible with the most recent submissions. Thanks again to all the designers!!
3 years ago
ONAgency
United States
OK.. just updated the rankings with most recent feedback from the client. They had a very difficult time choosing the final #1. They were amazed by the whole LogoTournament process and very impressed with the number and quality of submissions. They asked me to thank all the designers one more time for participating in The Loft's contest.
3 years ago