The Juniper FundLogo Design Contest

Logo Design Contest
Contests / The Juniper Fund

The Juniper Fund has selected their winning logo design.

For $475 they received 108 designs from 14 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are a non-profit charitable organization and our mission is: The Juniper Fund provides assistance to individuals, families and communities in underserved countries adversely impacted by their work for the mountain based adventure industry.
Industry
Non-Profit
Color Preferences
Green- a darkish green that would be representative of the Juniper plant.
Brown
Black
Grey
Our Ideas & Additional Information
the organization's basic website for now is www.thejuniperfund.org
The name comes from the fact that juniper is burned ceremoniously to cleanse or purify, and for protection. Juniper is burned at base camp during climbing expeditions in order to cleanse the environment, appease the mountains, and offer safe passage for climbers.
We see the logo as being one that incorporates an interesting graphic representing the smoke of juniper burning (tendrils of smoke perhaps) with a mountain outline behind. This can be a fairly modern interpretation of this idea, and can be somewhat abstract or graphic while being obvious as to what it being depicted.
In these images they show juniper burning and mountains behind to give a general idea. The logo would not have other items in it like the "altar" or stone square chorten or other items like the photos.
Logo shouldn't recreate a photo scene like this but this illustrates where our name and inspiration comes from and idea for design elements.
Logo better simple than complex.
Themes
Simple
Modern
Adventure

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Discussion

 
enjoying seeing the logos come in. we're feeling as though the mountains and tendrils don't need to be very realistic with relief, etc- but also not an "abstract" graphic. don't know if that makes sense, trying to relay as best possible. maybe simple, clean "cartoonish" representations will work best. thanks.
10 years ago
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