Our Target Audience:
Small business owners with companies between $5,000,000 and $25,000,000 in sales. They are typically Baby Boomers with 15-25 years in their industry, financially successful and skilled managers, accustomed to controlling their own destiny, but relatively humble and realistic about their own limitations
Our Ideas and Additional Information:
The cover of my book, "11 Things You Absolutely Need to Know About Selling Your Business" (view at Amazon) has a road into the distance. Not particularly original, but gets the idea across.