Nice rendition of the book cover idea. Not sure about the font on either. Prefer the width of #3 Thanks for the font changes, which look good. The straight road, however, just doesn't come across. Multiple folks can't see the road. The curve is instant recognition.
Nice touches on #111. The gradation gives it even more depth. My award-winning graphics arts friend in Savannah says I am being an old fogey with tehe serif font thing, and the font you originally chose in #3 is much stronger. I halso think that font would be good with the red exit, becuase of the parallel to an actual building sign. Could you do that font, in red, with the #111 design? Thanks